doyouconvert.com is Hiring a Search Engine Marketing / PPC Specialist Near Phoenix, AZ
This is a full time contract to hire position with the most respected digital marketing team in the new home industry. It is a fully remote position. We're offering a unique opportunity to develop and grow your skills in managing SEM / pay-per-click (PPC) marketing activities for home builders and developers across North America. If spreadsheets and pivot tables don't scare you - we'll train you on everything else you need to know! Our continued exponential growth and high demand make this an exciting time to come on board with the team! This position manages paid search campaigns on Google that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners. We don't blindly take Google's "recommendations" and apply them - because we have the data no what works, and what doesn't! Paid Search Responsibilities (SEM / PPC)
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
Optimize bidding strategies for maximum efficiency
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor SEM campaigns
Identify SEO opportunities based on SEM data and results
Coordinate with individual client requests and goals
Requirements
Four-year degree
Willingness to be trained to become an export on the latest trends in paid search marketing
Experience with Google Analytics a plus
Strong analytical and written communication skills