Position Summary : The Marketing and Community Relations Manager is responsible for formulating, directing, and executing marketing activities that result in the positive growth and development of our respected brand.
Reasonable Accommodations Statement : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Functions/Areas of Responsibility:
Digital Marketing:

• Manage and execute social media programs and platforms
• Oversee and recommend digital media spend
• Manage presence on social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, etc.
• Monitor trends, spend, conversions, CAC, etc..

Customer Journey & Events Marketing

• Create internal and external events to build traffic and loyalty
• Manage promotional calendars
• Ensure compliance of brand guidelines
• Manage client referral program
• Manage promotional giveaways and inventory

Website and Online Presence: .

• Monitor, edit, and update the company website (experience with Google Analytics and SEO is a plus).
• Generate and monitor online customer reviews
• Generate and manage client video testimonials
• Create and manage digital images
• Work with web design/hosting vendors

Community Relations & Community Events:

• Manage company fundraising for local dog-only non-profits.
• Educate employees on community responsibility- including DogiZone "do good" days
• Strategize and create public education workshops.
• Create and maintain outreach and events calendar to increase community visibility
• Oversee sustainability/environmentally friendly image as part of doing what is best for the community
• Help implement as many "green" practices to enhance positive public image
• Visit Various Locations: Visit veterinarians, apartment complexes, residential developments, etc.
• Relationship Development: Develop and nurture relationships with vets, staff, residents, etc.
• Promotional Activities: Leave promotional info at locations.
• Increase Visibility: Look for chances to make DogiZone known among vets, staff, residents, etc.
• Engage with Non-Profits: Develop and nurture relationships with local shelters, rescue groups, and other non-profit agencies.
• Execute events: Handle registration, setup, client information gathering, follow-up, and success evaluation.
• Manage exhibits: Organize and staff exhibits at events and functions.
• Represent DogiZone: Attend events and meetings as a company representative.
• Prepare for auctions: Create silent auction items when needed.
• Follow up: Communicate with potential clients after special events.

Advertising Investments, Budgeting and Data Tracking:

• Create marketing and advertising budgets for both locations.
• Develop an annual marketing plan and update it throughout the year.
• Determine key metrics to track and report to the CEO.
• Analyze data monthly, providing results and recommendations.
• Evaluate the effectiveness of paid advertising and suggest changes.
• Assess the success of all internal and external programs and events.
• Use analytical results to design programs, plans, events, and growth strategies.
• Proactively identify potential problems and develop solutions.

Internal Programs and Events:

• Collaborate with managers: Develop programs, offers, and events to grow their departments.
• Promote activities: Use Constant Contact, flyers, posters, etc.
• Monitor program success: Ensure programs are delivered properly and evaluate their effectiveness.
• Update lobby monitors: Keep them fresh with new pictures and promotions.
• Gather client feedback: Design and distribute surveys to understand client experience.
• Organize in-house events: Plan, promote, and execute all internal events, including charity fundraisers.

Requirements
Requirements:
Education: Bachelor's degree or higher.
Experience: Two to four years related experience
Computer Skills: Proficient in Word, Excel and PowerPoint. Knowledge of Photoshop/Illustrator/Indesign and Windows Movie Maker is a plus.
Other Requirements:

• At least two years of relevant experience in a marketing position.
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr, etc.) and how they can be deployed in different scenarios
• Live in the Montgomery County, Howard County, or Fredrick Area.

Core Competencies:

• Handles customer interactions: Manages challenging customers and responds promptly to their needs.
• Customer focus: Balances customer needs with company guidelines.
• Flexible schedule: Adapts to early/late hours and weekends for events.
• High energy & quality work: Maintains a steady pace while delivering quality service.
• Ethical conduct: Demonstrates strong personal values and upholds professional standards.
• Positive & engaging demeanor: Creates welcoming and cheerful interactions with others.
• Strong interpersonal skills: Builds rapport with people from diverse backgrounds.
• Self-management & leadership: Organizes & directs oneself effectively, while leading others efficiently.
• Goal-oriented & responsible: Works persistently to achieve goals and demonstrates accountability.
• Empowering leader: Influences others to perform well and takes ownership of decisions.
• Inclusive work ethic: Collaborates effectively with individuals regardless of their background.