Integrated Media Associate, Digital Platforms and Communications

DNA is an independent creative agency where Different Wins. We’re a super squad of diverse people and perspectives who create unignorable, courageous work that breaks down barriers and makes brands famous. We know that different craves courage, different takes imagination, and different challenges assumptions. We’re looking for individuals to add their different worldviews to our culture, break expectations with intention, and relentlessly pursue the next big thing with curiosity.

MEDIA DEPARTMENT OVERVIEW

DNA Media team is a fully integrated group of talented humans working closely together to deliver exceptional results for a wide range of brand verticals. We are both in office and digitally remote, we are cognitively diverse in our experiences, and we represent a more modernized media representation which makes us different from other integrated agencies. 

Our Media Principals.

We measure everything possible, no metric left unturned. We offer best-in-class ad tech integrations, research offerings and analytic solutions that are customized for each client. We embody a paid, owned, earned mentality that drives impact and relevance for every consumer’s journey. By understanding the target audience and cultural context, we craft a story arc that seamlessly blends creative vision with media precision. We express agility through communications, learning and optimization that drives desired insights for action. We negotiate value and always pass on savings and added-value directly to our clients to ensure cost-effective outcomes.

What Success Looks Like In This Role

You’ve spent ~3 years working in media (digital or traditional marketing channels), project management, and or coordination of media assets, schedules, and workflows. You’ve become specialized in these key areas and are ready to bring a hybrid of skills together to fully fill various needs across multiple clients. Gone are the days where media associates focus on a single discipline; here are the days where we model and develop unique well-rounded talent. You’re not just looking to do busy work, but to meaningfully contribute within the agency; to flex both your analytical and creative mind in every facet of your contributions. We’re about delivering groundbreaking results, and your contribution to the growth of your colleagues, client business, and the agency as a whole will ultimately determine your growth path (not your age, time served or other arbitrary data points).

You see collaboration as a successful way, and fundamentally believe in the philosophy of working across agency disciplines to truly integrate with strategy, creative, design and any other part of our DNA family that helps us do the best work of our lives. You innately lead by example and model behavior extrinsically showcasing the depth of your maturity.

Job Roles and Responsibilities

As a Integrated Media Associate with emphasis in digital platforms and comms you’ll be expected to represent media and exemplify DNA’s integrated process, bringing critical and strategic marketing and media thinking to solving problems, briefs, working closely with creative teams to help energize and amplify their ideas, and build best-in-class media strategy and plans that deliver against client business goals. You will be the key to unlocking exceptional media programming starting with ideas then connecting to strategy, planning, buying, ad operations and insights/analytics. Your ability to support data telemetry through the above connection points will make you a successful piece to our integrated team puzzle. In doing so, you’ll foster meaningful partnerships with clients and other relevant internal/external partners. 

This role requires a thoughtful amount of love for data and understanding the entire marketing ecosystem that influences how media connects to a clients business portfolio, and you aren’t afraid to contribute to recommendations that challenge stakeholders to consider change and potential outcome nuances. In this digital platform and comms role, you will support platform advancements such as multi-media mix modeling, site-side tagging orchestration, audience technologies, and last but not least data visualization and automation enablement. 

Responsibilities

• Client Specific 
  • Own creation of workback schedules and meeting schedules for multiple product lines
  • Own creating and presenting planning timeline by project for Business Leadership to brief media based on current, ongoing, and upcoming projects in coordination with Monday.com
  • Own develop and maintain project plans, timelines, and budgets for each product campaign workstream as we've grown from 5 to 11-16 YoY
  • Coordinate meetings and internal working sessions for Media team in partnership with other departments for integrated achievements
  • Own communication with the production team to keep up with the development of media assets, ensuring alignment with campaign live dates and objectives.
  • Assist in quality control, to ensure the quality and accuracy of the media assets developed before trafficking to mitigate execution errors
  • Assist DNA team with billing/invoicing (more like having a second set of eyes because sometimes things fall through the cracks) - keeping track of all approved campaigns, signed MAs, billing docs sent to finance and budget tracker
  • Help drive process and rules of engagement for new internal client partnerships with media
  • Willing to become trained on ad platforms for Search and Social
    • AdWords and Linkedin Ad Manager account fidelity 
    • Account setup, buying, optimization, reporting, and insights across weekly and monthly cadence
    • Delivers content for slide presentations, speaking role, and is proactive regarding pacing and seasonal changes that may impact performance
    • Eventually creating forecast, pacing, keywords, rankings, competitive bidding, top 5/low 5 keyword trends and information that will serve as value for client to make investment and performance decisions with DNA
    • Manages communications with LinkedIn vendor to ensure platform is optimized effectively and audiences are consistently updated
    • Works directly with Media Supervisor to ensure there are no gaps in account oversight, performance optimization, and client deliverables

 JOB QUALIFICATIONS

• Bachelor’s degree, equivalent or relevant work experience
• Minimum 1 year of media planning and buying experience with emphasis in technology and platform execution ie CRM, Social, Search, Display
• Minimum 2 years of project management and or media coordination working internally within teams, externally with clients and partners
• Minimum 1 year of communications experience writing briefs, emails, and or press releases
• Experience in planning and executing within digital platforms such as Meta, LinkedIn, Nextdoor, CM360, Youtube, Google Ads
• Ability to work across multiple clients in capacities based on business needs
• Willing to learn new platforms that connect to existing experience, train for new skills and share out wisdom
• Ability to effectively manage your time, your managers when needed and deliver results across assigned clients and departments
• Desire and curiosity for learning and the ability to grow so that you can increase your contribution in key areas required to be successful as an individual and team contributor
• Self-starter capable of working both autonomously and collaboratively however doesn’t hesitate to ask questions and thoughtfully consider their peers perspectives
• Seeks to understand how data solves business problems, and as a media person it’s required to expand marketing knowledge to support agency agility
• You understand and are willing to adapt to a flexible RACI model
• Willing and ready to support New Business media needs as requested by leadership
• Willing to help grow client budget/revenue as part of media optimizations and recommendations from campaigns and future planning cycles
• Willing to explore new platforms for media programming
• Excellent project and time management skills, holding yourself and others accountable for their work
• Excellent, listening, written and verbal communication skills
• Experience managing the operational rigor required to execute digital channel campaigns
• Proficiency in Google and Microsoft Office (Excel, PowerPoint, Word), MRI, Nielsen Ad Intel and other similar or relevant research & reporting resources

DIFFERENTIATING QUALIFICATIONS

• Small Agency Experience
• Experience managing 50 projects at any given time, with deep understanding of project management utilization and functionality
• Experience presenting to different clients, supporting media performance, marketing communications or project management oversight
• Proficiency building presentations and giving feedback
• Prior social media planning, buying, tracking, reporting and optimization oversight and decision making
• Software and Platform experience tied to project management ie Monday.com, Asana, Kanban boards

SALARY & BENEFITS

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, work experience, level of responsibility, education, location, and current salary market data to determine equitable salary placement.

Base salary range at the time of this job posting: $65,000 - $78,000

DNA offers a comprehensive benefits package for all full and part-time employees

- We offer 3 health plans, two plans are 100% Employer paid

- 100% Employer paid Life Insurance & Short Long-Term Disability

- 401K Plan

- Personalized PTO (Our version of unlimited PTO)

- Monthly Commuter Stipend

- 12 weeks Paid Parental Leave for birth or adoption

LOCATION

Seattle Office: DNA is working a Hybrid schedule, required in office days are Tuesdays & Thursdays of each week.

DNA is an equal-opportunity employer. We consider applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability.

We are committed to Diversity, Equity, and Inclusion. We understand the critical importance of diversity in our agency but believe we won't maximize all the benefits of diversity without inclusion and belonging. Therefore, we strive to create an environment where everyone is welcome and belongs and can bring their whole selves to both the agency and their work.