DollarLoanCenter Job Description

Job Title: Pay Per Click Digital Campaign Specialist

Department: Marketing

Reports to: Chief Marketing & Strategy Officer

FLSA Status: Exempt

Essential Duties and Responsibilities:

• Create and manage PPC campaigns.
• Conduct keyword research.
• Monitor campaign performance and adjust as needed.
• Analyze data to optimize campaign performance.
• Conduct A/B testing to optimize ad performance.
• Monitor competitor campaigns and adjust strategies accordingly.
• Develop ad creatives and copy for PPC campaigns.
• Collaborate with marketing team to align PPC efforts with overall strategy.

Requirements for Education and/or Experience:

• High School Diploma/GED
• 5 years experience with PPD digitals campaigns.
• Ability to work under pressure and meet tight deadlines.
• Can manage multiple projects at one time.
• Enjoys analyzing data and making changes based off that.
• Can hold vendors and agencies accountable to deliverables.

Specialized Knowledge, Skills and Experience:

• Demonstrate the ability to interact with staff at all levels in a fast paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful, and efficient with a high level of professionalism and confidentiality.
• Speak, write, and communicate fluently in both English and Spanish a plus.
• High level of written and verbal communication skills, as well as excellent organizational and detail oriented skills.