Job Description
Vice President Group Director, Data & Analysis
In this role you will have ownership of CRM data for our client and serve as the end-to-end data partner for our team.
Core areas of focus for this group include applications in email and push notification measurement, reporting, and optimization solutions, customer segmentations, testing frame works, personalization, and forecasting. Additionally, this role has strategic oversight of data engineering work tracks that support core analytics programs. This role is also responsible for future-proofing our approach to CRM and define what the future looks like in CRM measurement and reporting for our client.
Job Responsibilities:
Oversee implementation of CRM data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
Act as a key data partner for clients, understand client strategy and respond to client needs and feedback appropriately; act as liaison with client’s data team, representing the needs of the marketing team and ensuring data is available in actionable formats
Build strategic measurement plans and learning agendas
Understand needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
Guide junior team members to build foundational reports, understand data implications, and deliver presentations that highlight relevant results and proposed actions
Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy
Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in
Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends
Identify and evaluate potential vendors and socialize vendors with relevant stakeholders
Acts as a thought leader or SME within the data capability internally
Supports new business pitches and cross-capability engagements
Designs and executes approach to ingesting and activating the right data for various CRM email/push executions including how it these integrate with other owned properties (website) and other channels (including paid media)
Provide relevant POVs on industry trends and solutions to futureproof CRM strategy.
Uncovers insights about customers including how we might use first, second and third party behavioral data.
Being a knowledge leader and a reliable source of “what we know” and a partner for filling knowledge gap by connecting dots and creating consistency across disparate lines of business.
Identify efficiencies and create more effective and innovative ways of working for a large, crossfunctional team. Combine data, talent/capabilities, technology and industry relationships to deliver benefits to the client that align with their business objectives.