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Publicis Groupe
Detroit, MI | Full Time
$70k-94k (estimate)
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Digitas
Detroit, MI | Full Time
$70k-94k (estimate)
2 Weeks Ago
Connections Strategist
Digitas Detroit, MI
$70k-94k (estimate)
Full Time | Filmed Entertainment 2 Weeks Ago
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Digitas is Hiring a Connections Strategist Near Detroit, MI

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.


Job Description

Your analysis of media tactics, research resources, capabilities, opportunities and limitations will support and guide client brand communication plans. The Connections Strategy team will design media architecture informed by data.

Day-to-day, your role includes:

  • Rigorous research and analysis of clients and their communication ecosystems:
    • Current and proposed media plans
    • Category competitors
    • Their consumers and audiences
    • Emerging media opportunities
  • Identify and recommend proprietary research studies for assigned brand(s), continuing to gain stronger consumer insights around content engagement, media interaction, consumption and devices
  • Ideating innovative media architecture plans for brands, using experience maps, consumer journeys, and brand-engagement platforms
  • Partner with agency Creative Strategists, Media Planners, and Decision Science experts, using behavioral data to design an orchestrated communication system connected across touch points
  • Build trust and collaborative relationships with clients and agency partners
Qualifications


This role will require strong, impactful work experience, which typically includes:

  • An unwavering passion for marketing, and an unstoppable drive to bring the best work to life
  • Four years of college education and 3-5 years experience, preferably in cross-channel media or digital strategy environment
  • Research ambidextrous- must respect, understand, and flawlessly execute qualitative and quantitative methods and able to extract meaning from data
  • Impressive expertise in the digital world – you keep a pulse on what’s happening, and you offer smart POVs on how businesses should adapt accordingly
  • Excellent analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
  • Effective time-management, impeccable organization and the flexibility to adapt quickly to changes
  • Proven leadership and management training – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively
  • Amazing communication and presentation skills – you’re articulate, straightforward, and engaging

Got what it takes? We’d love to hear from you.


Additional Information

Digitas is an equal opportunity employer.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Filmed Entertainment

SALARY

$70k-94k (estimate)

POST DATE

04/25/2024

EXPIRATION DATE

06/23/2024

WEBSITE

digitas.com

HEADQUARTERS

ATLANTA, GA

SIZE

200 - 500

FOUNDED

2006

CEO

BARRY SIKES

REVENUE

<$5M

INDUSTRY

Filmed Entertainment

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About Digitas

Digitas is the Connected Marketing Agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the worlds leading brands through a global netwo...rk comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects. More
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