At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

The Brand Manager is a highly-motivated and enthusiastic teammate responsible for developing marketing strategies and executions that build equity, brand love and cultural relevancy for the DICK’S Sporting Goods brand, a values-driven brand that believes sports have the power to change lives. This crucial role is at the forefront of everything we do and has the unique opportunity to truly shape how athletes view the DICK’S Sporting Goods brand and the role we play in the world. Through collaboration with internal and external partners, a deep understanding of our target athlete, and innovative thinking, the Brand Manager creates impactful, holistic marketing campaigns and targeted activations.

Deepen Customer Connection with the Brand

• Understand current consumer perception of our brand and develop strategies that can evolve this perception to better align with our vision of being the best sports company in the world

• Build marketing campaigns and targeted activations that reinforce our brand values and unique positioning

• Maintain a pulse on industry (marketing, media, retail) trends and sports culture to effectively develop disruptive activations and campaign ideas that make an impact with our consumers

Manage Campaign & Activation Development Process

• Align on high-level strategy with Brand leadership team, helping to inform annual plans

• Integrate with key members of the Creative, Media, Communications, Visual, and Project Management teams as well as Planning and Merchandising teams when applicable

• Draft campaign briefs and lead kickoff meetings withall partners (internal and external) in a manner that provides clarity on campaign and activation objectives, and inspires them to creatively consider how their expertise can help deliver on them

• Lead campaign development with clarity by ensuring all partners are kept up to date on the latest information and project milestones are met, while keeping leadership team updated on pertinent details

• Allocate and manage campaign budget across all communication and media channels

• Consolidate feedback and facilitate clear next steps coming out of key meetings

• Conduct hindsight report in partnership with Customer Analytics teams and use such insights to drive decision making for future campaigns

Manage the Health & Integrity of the Brand

• Ensure that all activities & communications tie back to the unique DICK’S brand identity 

• Maintain and guide the long-term strategic positioning of the DICK’S brand that is true to our unique reason for being

• Partner with the Customer Insights team to monitor brand health measures and ideate on strategies to help advance them

• Develop strategies to broaden the appeal of the DICK’S brand to a diverse set of consumers

• Provide counsel to other marketing partners who are seeking input on how their marketing work can advance the DICK’S brand

• Serve as the voice of our brand beliefs and guide brand positioning on various projects throughout the organization

QUALIFICATIONS:

• Bachelor’s Degree in Marketing or Advertising

• 7-10 years experience 

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• Bachelor’s Degree in Marketing or Advertising

• 7-10 years experience 

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