Your role

As the Senior Manager of Enterprise Marketing & ABM at Dialpad, you play a critical role in fueling growth and securing the loyalty of high-value clients through personalized and impactful marketing campaigns. This position requires a strategic mindset, informed by data-driven insights, and a knack for nurturing relationships both within the organization and with key accounts. Your focus will be on forging deep connections that truly resonate with our target audiences. Ideal for a visionary leader, this role calls for someone capable of guiding Dialpad's marketing and upmarket strategies with an innovative approach, aimed at strengthening customer ties and driving the company's expansion in a competitive environment.

What you’ll do

• Primary Liaison for Upmarket Sales Collaborations: Act as the central point of contact for upmarket sales team collaborations, forging strong cross-functional ties from VP-level executives to sales representatives to align goals and strategies.
• Strategic Account Identification and Prioritization: Collaborate closely with the sales team to identify and prioritize target accounts for ABM initiatives, devising and implementing tailored campaigns to effectively engage and secure these key accounts.
• Ownership of Marketing Strategies and Campaigns: Assume full responsibility for the strategic planning, execution, and outcomes of marketing programs, employing personalized approaches for different account levels—from one-to-one engagements to broader audience strategies.
• Cross-Departmental Engagement for Enhanced Account Penetration: Partner with various departments within and beyond the marketing division, including events, customer marketing, Employee Brand Experience (EBX), and partnerships, to deepen engagement and market penetration within top-tier accounts.
• Event Strategy and Execution: Lead the strategy, planning, and execution of targeted events for key accounts, such as industry conferences, webinars, and custom events, ensuring these initiatives drive engagement, strengthen relationships, and accelerate the sales cycle.
• Performance Measurement and Insights Generation: Conduct in-depth analysis and evaluation of marketing programs, including event outcomes, to provide actionable insights and lessons learned, continuously refining and enhancing strategic approaches.
• Market Presence and Brand Elevation: Utilize a broad range of strategies and tactics to expand the organization's market presence and elevate its brand among upmarket audiences, contributing to the broader team's goals.

Skills you’ll bring

• Experience: 5-7 years in B2B marketing with a proven track record in growth and retention strategies.
• Executive Presence: Exceptional ability to influence and communicate at all organizational levels.
• Strategic Expertise: Strong strategic planning and execution skills, particularly in ABM and cross-functional collaboration.
• Content Mastery: Skilled in creating impactful content for high-value accounts.
• Data-Driven: Proficient in using analytics to drive marketing decisions and measure effectiveness.
• Market Insight: Ability to conduct insightful market research to guide strategic direction.
• Customer Engagement: Deep understanding of enhancing customer experience through targeted marketing efforts.
• Tech Savvy: Experienced with marketing automation and CRM tools to optimize marketing efforts.
• Budget Efficiency: Capable of managing budgets to maximize impact and ROI.
• Leadership: Proven leadership in mentoring teams and fostering innovation.
• Compliance and Consistency: Knowledge of industry regulations with a commitment to brand integrity.
• Education: Bachelor’s degree in a relevant field; MBA or master’s degree preferred.

Dialpad benefits and perks

Equity, balance, and belonging

At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity.

Culture

We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent. 

Compensation and equity

Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.

Benefits, time-off, and wellness

An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, home office equipment, gym membership costs, a variety of wellness events, and more!

Continuing education

Dialpad offers a yearly stipend for continued learning and education expenses.

Diversity, Equity, and Inclusion (DEI) at Dialpad

At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can Work Beautifully, Delight Our Users, and Innovate Continuously to bring our world-class product to life. 

Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.

Culture

We’ve been named a Top Workplace seven times, and this is in large part due to our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.