Position: Digital Marketing Analyst

Location: Washington, DC 20005

Pay Rate: $40.00-45.00/hr.

Duration: 12 contract (Possibility of Conversion or Extension)

Preferred Candidates:

Digital Marketing Analyst, Digital Marketing Specialist. Digital Marketing Analytics, Digital Marketing Manager, Marketing Data Analysis, Marketing Data Analyst, marketing strategy, digital journey mapping, digital marketing strategy, Content Strategy, Marketing Communications, Marketing & Communications, Data Analysis, Data Visualization, Data Mining, Marketing data, Google Tag Manager, Google Analytics, Tableau, Power BI, Banking, Financial Services, Mortgage Services.

Job Description:

• The Marketing and Communications - Digital Marketing Analytics - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:
• Contribute to the development and advancement of digital marketing strategy to advance organizational objectives and goals for line of business through data-driven analyses and visualizations.
• Partner with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging, and taxonomy.
• Conduct data mining and deep dive analyses into digital marketing results to develop recommendations, optimizations, and/or improvements to marketing strategy.

Must Have Skills:

• Bachelor’s degree or equivalent is required.
• Minimum 5-7 years of experience with
• Expertise in Google Analytics
• Advanced skills in Tableau (or similar data visualization software)
• Skilled in Excel
• Experience using Google Tag Manager preferred.
• Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
• Ability to apply critical thinking and/or analytical thinking to real world business problems
• Ability to gather and articulate big picture insights from discrete and/or unstructured data sets
• The group of skills related to Performance Measurement including evaluating programs and defining and measuring KPIs
• Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
• The group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
• Technical skills to include expertise in Google Analytics & Tableau (or similar data visualization tool)
• Data analysis, including the ability to process data & gather insights from large structured or unstructured data sets
• Telling a story through data visualization / graphical representation of information
• Measuring performance to evaluate programs by defining and measuring KPIs
• Professional relationship management including managing and engaging stakeholders, especially (groups of) individuals with different functional expertise
• Strong communication
• Other Google Suite tools to include (but not limited to) Google Campaign Manager, Google Search Console, and
• Google Tag Manager

Job Types: Full-time, Contract

Pay: $40.00 - $45.00 per hour

Expected hours: 40 per week

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No nights
• No weekends

Application Question(s):

• What is the best time to call you?

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing Analytics: 5 years (Preferred)
• Google Analytics: 5 years (Preferred)
• Data Analysis / Data Visualization: 5 years (Preferred)
• Google Tag Manager: 5 years (Preferred)

Ability to Commute:

• Washington, DC 20005 (Preferred)

Ability to Relocate:

• Washington, DC 20005: Relocate before starting work (Required)

Work Location: In person