4 Social Media Manager Jobs in Royal, MI
Detroit Zoological Society is Hiring a Social Media Manager Near Royal, MI
- Develops and executes comprehensive, high-level social media strategies aligned with the organization's goals and brand identity.
- Oversees and plans engaging, quality content across all social media platforms (including but not limited to Facebook, Instagram, LinkedIn, TikTok, Twitter, Threads, and YouTube) that educates, entertains, and inspires our audience.
- Manages members of the communications team, including the media coordinator and interns.
- Conducts annual reviews and provides feedback for job growth.
- Provides best practices for how to monitor and actively engage with the online community, such as responding to comments, messages, and inquiries in a timely and professional manner.
- Implements targeted social media paid advertising campaigns to increase reach, followers, and website traffic.
- Empowers marketing strategy formulation with valuable inputs derived from social media analysis.
- Regularly analyzes social media data and performance metrics to evaluate the effectiveness of campaigns, generate insights and optimize strategies for maximum impact.
- Collaborates with various internal departments, including marketing, communications, events, education, and animal care to gather content, obtain approvals and ensure consistent messaging across all platforms.
- Stays up to date with the latest trends, technologies, and best practices in social media and digital marketing to drive innovation and maintain a competitive edge.
- Handles social media crisis situations promptly and professionally, working closely with the communications team to mitigate any potential issues.
- Identifies and cultivates relationships with social media influencers and partner organizations to expand our reach and engage with new audiences.
- Performs other related duties as assigned.
Education and Experience
- Bachelor’s degree in communications, Public Relations, Journalism, English, Advertising, Marketing, or a related field.
- Minimum five (5) years of experience in social media.
- Preferred two (2) years of supervisory experience.
- Proven experience managing and leading social media platforms for a brand or organization.
- Superior knowledge and expertise with leading social media platforms, including, but not limited to:
- Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Twitter.
- Ability to manage projects from concept to completion with full autonomy and limited oversight.
- Excellent managerial, organizational, and interpersonal skills.
- A keen understanding of producing content made specifically for social media channels and what content performs the best on each platform.
- Strong understanding of social media trends, algorithms, and best practices.
- Proficiency in social media management tools and analytics platforms.
- Excellent written and verbal communication skills.
- Ability to coordinate efforts of various teams to present a coherent message.
The regular work schedule requires flexibility, which could include weekend and evening responsibilities. The work environment is generally comfortable, and much work is inside in an office environment, but may require work outdoors with exposure to seasonal weather conditions for special events, tours, and openings. The position may require occasional travel to other locations and will be exposed to computer monitors, as well as the output from heating and cooling systems and fluorescent lighting.
Physical Requirements
This position requires sitting, standing, walking, bending and stooping for extended periods, the ability to lift and move up to 40 pounds and the use of standard office equipment and the computer.
The individual must have the ability to perform the essential functions of the job satisfactorily with or without accommodations. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions of the role.
Just as we value and celebrate biodiversity, the DZS celebrates the diversity of our human community. We are committed to ensuring that our programs and facilities are fully accessible to create a welcoming and inclusive workplace for all.
Job Summary
Full Time
$86k-111k (estimate)
08/11/2023
05/29/2024
dzs.org
Royal Oak, MI
50 - 100
Related Companies
The job skills required for Social Media Manager include Insight, Digital Marketing, Brand Awareness, Social Media Management, Marketing Communications, Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.
If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Social Media Manager job description and responsibilities
As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.
03/06/2022: Lynchburg, VA
Manages marketing and advertising on social media.
02/05/2022: Eugene, OR
Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.
03/11/2022: Stamford, CT
Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.
02/15/2022: Las Vegas, NV
The social media manager also strategizes how to grow and further develop the business through social media.
02/15/2022: Ventura, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Social Media Manager jobs
Becoming a social media manager takes more than having a social media account.
12/23/2021: New Suffolk, NY
Most social media managers also have soft skills that help them excel at their jobs.
01/09/2022: Anaheim, CA
Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.
02/04/2022: Lincoln, NE
There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.
02/19/2022: Cedar Rapids, IA
Content curation has always been a major part of social media marketing skills.
01/12/2022: Wilmington, NC
Step 3: View the best colleges and universities for Social Media Manager.
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