Summary
At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences.
This is not your typical career opportunity. At Mission Pacific & The Seabird Beach Resorts, part of the independent collection by Hyatt, we believe our team members can thrive in an empowered, supportive, creative and energetic environment. We’re looking for an individual who embodies the luxury lifestyle experience. Leading a team that delivers best in class experiences, exceptional hotel service and the ability to engage with internal and external teams is desired.
BENEFITS:
Medical/Dental/Prescription/Vision Insurance
Flexible Spending Accounts
Disability and Life Insurance
Paid Family Bonding Time
$1,000 per year for Educational Assistance
Complimentary and Discounted Hyatt Hotel Room Nights
Free Meals in our Colleague Dining Room
Onsite Parking Available
Paid Time Off & Paid Holidays
401(k) with Employer Match
JOB RESPONSIBILITIES:
The Digital Content Manager is tasked with establishing and maintaining brand and channel marketing tactics to assist in generating revenue and executing data-driven strategies for Mission Pacific Beach Resort and The Seabird Ocean Resort & Spa, in addition to their corresponding outlets. This role will be responsible for developing engaging content plans, coordinating social media campaigns, analyzing performance metrics and staying updated on industry trends to drive audience engagement and brand awareness. This role requires strong creativity, strategic thinking, excellent communication skills and a proven track record in digital content management, including proficiency in social media analytics tools and a deep understanding of various social media platforms. This role also assists with strengthening Hyatt Hotels. The Digital Marketing Manager supports the Director of Sales, Marketing & Events and reports directly to the Associate Director of Marketing.
This is a salaried position starting at $66,560.
Hyatt associates work in an environment that demands exceptional performance yet reaps great rewards. Whether it's career opportunities, job enrichment or a supportive work environment, if you are ready for this challenge, then we are ready for you.
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Qualifications
Key Competencies
Editorial
Strategically plan editorial calendars with seasonal activations supporting both resorts and outlets
Review content with freelance blog writers and add links to drive bookings
Social Media
Take real-time weekly content on Instagram Stories and plan to be on the property for events/weekends/evenings on an ad hoc basis to share an accurate portrayal of the consumer and guest experiences in the present moment
Plan content calendars and schedules for all social media channels.
Conduct social audits and develop community management strategies and responses daily.
Collaborate with the Graphic Design Coordinator to create collateral for internal team seasonal programming.
Support seasonal programming across social media, website content, and digital placements.
Collaborate with the paid marketing team to enhance brand storytelling through paid social channels.
Strategize, develop, and execute content across platforms such as Facebook, Instagram, YouTube, and TikTok.
Participate in social media educational webinars and seminars on a monthly basis to stay updated on trends. Must report back trains to leadership.
Analyze social media performance metrics
Creative Direction, Production, Multimedia Management
Plan, direct, and manage all photo and video shoots in collaboration with ADOM when necessary
Communicate shot lists and pertinent details company-wide. Direct operational areas to maintain brand visual standards
Provide real-time feedback to staff to ensure deliverables perform well
Collaborate with photographers, videographers, and designers for multimedia content
Communicate objectives and expectations to photographers
Coordinate and organize photoshoots to maintain a library of high-quality resort images
Ensure photography aligns with website content and reflects the presented product or experience
Oversee Hyatt's multimedia platforms including but not limited to HBM and ICE Portal
Work with Corporate teams to secure and ensure correct usage of necessary images for websites
Project Management/Reporting
Generate monthly reports for social media, Google Analytics, and PR placements
Support ADOM with pop up reporting metrics
Website
Manage event calendars and perform ad hoc updates on various sites (WordPress, Bentobox, Real-time Reservation, Hyatt.com, OTAs, Third Party listing sites, Third Party Compendiums, Luxury, Wholesale, Volume Group etc.).
Manage review/listing platforms with outlet descriptions, photography, hours
Identify and manage bugs or issues on all digital channels and sites by submitting support tickets and overseeing resolution
Ensure website and digital content align with company brand standards.
Edit and publish website updates and copy for all websites, including offers
Collect and build website content to enhance the online presence for various locations.
Conduct ongoing audits of websites to ensure consistency with brand standards.
Maintain brand consistency across all digital channels, including OTA’s and partner websites, adhering to the style guide in photography and content
Ownership of launch and maintaining third party platforms that integrate with Hyatt Hotels and Resorts
Hyatt is proud to be an Equal Employment Opportunity employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.