Overview

The SEO Specialist will work closely with the Digital Marketing Director and agency partners to monitor and improve SEO performance across the organization.

A key goal of the SEO Specialist will be increasing patients generated through organic search sources. This person will serve as the team expert for anything Search Engine Optimization related.

Responsibilities

Track, report, and analyze website analytics and SEO performance metrics on a regular basis.

• Work with the content team to design content that meets the SEO and content needs of our offices. Includes performing ongoing keyword discovery, expansion, and optimization within that content.
• Set alerts to warn in cases of loss of keyword position. Diagnose and recommend recovery strategy.
• Work with high quality, local sources to develop new quality links to our existing domains in an effort to improve domain authority.
• Serve as the go-to expert on anything related to our office digital local profiles.
• Manage our local listings through manual updates or bulk updates through various platforms.
• Work with our local vendors to ensure local profiles are updated with fresh content regularly and that the information is accurate.
• Troubleshoots potential issues with local profiles and works with the source engine to find resolutions.
• Establish and maintain video presence across the organization through various brand channels.

Competencies :

• Quality of Work Consistently produces high quality work and is always seeking to improve.
• Initiative Demonstrates a strong work ethic. Acts proactively to take appropriate risks and focuses on outcomes.
• Communication Communicate with audience in mind. Focuses on content. Is thoughtful and articulate when speaking with others.

Has good written and oral communication skills.

Customer Service Is attentive and responsive to the needs of others. Handles difficult situations with patience, tact and grace.

Accurately identifies and anticipates needs.

• Punctuality / Time Management Is reliable and punctual to work and all meetings, functions, and training. Fulfills commitments on time that contribute to team goals.
• Ensures Accountability Holds self and others accountable to meet commitments.
• Action Oriented Takes on new opportunities and touch challenges with a sense of urgency, high energy and enthusiasm.
• Collaborates Builds partnerships and works collaboratively with others to meet shared objectives. Gains trust and support of others.

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Last updated : 2024-04-21