THIS IS A JOB POSTING. IF YOU WANT TO APPLY FOR THIS JOB, PLEASE APPLY ONLINE AT OUR CAREERS PAGE LOCATED ON THE DENALI STATE BANK WEBSITE: www.denalistatebank.com

Job Title: Marketing Specialist

Employment Status: Non-Exempt; Full-time (35 hours per week)

Location: Main Office

Work Schedule: Monday – Friday, 8:30am – 3:30pm; This position will be required to work beyond the assigned work hours to fulfill job requirements which occur onsite and offsite, and includes weekends and after-hours (i.e. after 5pm).

POSITION OVERVIEW

This position helps develop, execute, monitor, and evaluate marketing and advertising campaigns across a variety of channels and assists with special events.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop, implement, and monitor marketing and advertising campaigns such as email, social media, print campaigns, digital campaigns and events.
• Monitors and assists with social media efforts such as Facebook, Instagram, LinkedIn, etc. This includes, but is not limited to, daily support of social media such as developing and posting content, promoting events through social media, building engagement, monitoring interactions, etc.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Analyze and report on the performance and efficiency of campaigns.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Develop and create marketing materials, such as products and services collateral, and ensure brand guidelines are met.
• Write, proofread, and edit creative and technical content across different mediums.
• Work with external agencies and vendors to execute marketing programs.
• Responsible for bank website maintenance and development.
• Maintains search engine business profiles to include holidays, business hours, updated profile photos, etc.
• Assist with special events (both internal and external) including event photography/video, etc.

QUALIFICATIONS

• HS Diploma or equivalent required. Associate’s Degree or Bachelor’s Degree in marketing, communications, business, or related field preferred.
• Marketing experience required. College coursework in marketing and/or graphic design may substitute for hands-on experience at the discretion of management.
• Valid driver’s license required in order to conduct bank related business. Willingness to drive personal vehicle required.
• Availability to work outside of normal business hours in order to assist with bank sponsored events and activities required. This includes evenings (after 5pm) and weekends (Saturday and Sunday), etc.

KNOWLEDGE, SKILLS, & ABILITIES

• Understanding of marketing elements (including traditional and digital marketing such as search engine optimization, social media, copywriting, etc.) and market research methods.
• Excellent analytical skills and a knack for data analysis.
• Strong written and verbal communication skills.
• Skilled in writing and editing content with an attention to detail.
• Strong prioritization, organization, and project management skills.
• Experience in marketing data analytics preferred.
• Graphic design knowledge and skills preferred.
• Advanced computer skills and knowledge to include MS Office, marketing software and applications such as Canva, Adobe Creative Suite; Google Adwords, etc.
• Photography and photo editing skills.

Member FDIC and EOE

Job Type: Full-time

Pay: $30.00 - $38.00 per hour

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person