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Delve
Boulder, CO | Full Time
$117k-146k (estimate)
2 Weeks Ago
Director of Measurement and Analytics
Delve Boulder, CO
$117k-146k (estimate)
Full Time | Specialty Trade in Construction 2 Weeks Ago
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Delve is Hiring a Director of Measurement and Analytics Near Boulder, CO

Who We Are

DELVE is a performance marketing agency that delivers digital marketing management, first-party data science and consulting, and adtech/martech systems integration and reselling on a global scale. We connect the dots between data and technology in media, creating an “Unfair Advantage” for our clients, team members and partners.

Recognized as Built In Colorado’s “Best Places to Work” for the past three years, our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, making for substantially more opportunities.

DELVE is a fast-paced company with proven success high-profile global customers such as UNICEF, Wynn Americas, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe.

DELVE is headquartered in Boulder, CO, with offices in Warsaw and Minsk.

DIRECTOR OF MEASUREMENT & ANALYTICS

As a Director of Measurement and Analytics, you will play a pivotal role in developing customer journey-focused measurement approaches, analyzing media performance data, identifying trends, and translating insights into actionable strategies. You will collaborate with cross-functional teams to optimize media performance, drive growth, and enhance margins. This position requires a strong background in business analytics, excellent communication skills, and a deep understanding of the digital advertising ecosystem.

What You Will Do:

  • Evaluate ‘gaps’ in current ad measurement solutions and prioritize which areas to focus on for near-term improvement.
  • Support ideation and formulation of more effective customer journey measurement approaches for campaign performance and MMM.
  • Analyze media performance data, including impressions, clicks, conversions, and other key metrics, to assess performance across various media products, advertisers, and publisher/placement types.
  • Ability to develop Audience architectures as part of Audience planning approaches
  • Identify areas for improvement and develop media optimization strategies based on data analyses; translate insights into compelling narratives for executive audiences.
  • Generate regular reports and dashboards to track KPIs and communicate performance to business teams.
  • Collaborate with cross-functional teams, including Media, Data Science and Web Analytics, to conduct deep dives on business performance for client campaigns
  • Support Media team with campaign performance reporting, looking for creative ways to analyze and communicate insights.
  • Conduct ad hoc analysis to answer specific business questions and determine root causes of anomalies in business trends.
  • Drive continuous improvement initiatives to enhance data quality, reporting accuracy, and analytical capabilities.

Who You Are:

  • You are strongly determined to achieve your career goals through hard work, initiative, and resourcefulness.
  • You are a life-long learner seeking ongoing improvement with a growth mindset and going outside of your comfort zone.
  • You are able to focus on solving the most important problem to achieve the greatest impact.You are willing to take the armor off, put aside any pretenses, and check your ego at the door - to build trust with others on the team.
  • You take pride in achieving objectives and delivering results; individually and collectively as a team. 
  • You want to understand yourself and have conscious knowledge of your character, feelings, motives, and desires.
  • You crave feedback and external input so you can use it to improve performance.
  • You want to have an “unfair advantage” and collaborate with your team in-office at least 3 days a week. 

What You Bring:

  • Proven data analysis skills with a minimum of 8 years of experience within an analytics function, ideally with 6 years of experience in media agencies or high-growth adtech companies.
  • Digital media professional with 5 years of experience with analytics platforms (Adobe, GA) and multiple measurement solutions (MMM, MTA, and Incremental Lift Testing).
  • Deep understanding of digital media and advertising metrics.
  • Experience in analyzing large datasets with high attention to detail and accuracy.
  • Strong communication and presentation skills with the ability to guide and influence Clients and senior leadership.
  • Advanced Excel / G-suite skills, including expertise in database analytics (e.g., SQL) and data visualization tools (e.g., Tableau, Looker).
  • Strong knowledge of digital campaign measurement, via pixel and\or clean room-based solutions. This includes knowledge of the changing landscape of data fields that are in compliance with the current privacy landscape.
  • Experience with the overlap between campaign measurement & how advanced audiences are onboarded (e.g., OpenAP, LiveRamp, Experian) is preferred.
  • Bachelor’s degree in Business, Marketing, or Statistics, or a related field; advanced degree preferred.

What DELVE Offers:

  • A competitive salary and bonus opportunities
  • A promote from within culture and the chance to define your career growth
  • Company fully paid health, dental, and vision insurance for employees and their families
  • Company paid life and ADD insurance
  • Safe harbor 401k with 4% company match
  • FSA and HSA options 
  • 2 work from home days per week & flexible working hours based on team requirements and management discretion
  • 15 days of PTO 9 yearly paid holidays
  • 8 sick days
  • 3 months paid parental leave
  • $1,250 Wellness Benefit
  • Brand new office in Louisville, CO (just outside Boulder), built and designed exclusively for DELVE

Salary range for this position is $140k - $180k plus a bonus potential and is based on prior experience and qualifications.

Delve is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve strives to create a culture of unity and respect and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.

DELVE gladly accepts applications from candidates that have already secured H1B Visa status and are looking for a new employer to sponsor them. DELVE can assist in the proper legal process for change of employer of record in the H1B Visa program.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Specialty Trade in Construction

SALARY

$117k-146k (estimate)

POST DATE

05/09/2024

EXPIRATION DATE

07/07/2024

WEBSITE

delve.com

HEADQUARTERS

NORTH CANTON, OH

SIZE

50 - 100

FOUNDED

1973

CEO

ERIC FOCKLER

REVENUE

$10M - $50M

INDUSTRY

Specialty Trade in Construction

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About Delve

Delve exists to help our clients better understand tomorrows markets. Our exceptional qualitative and quantitative data collection solutions provide dynamic environments for insightful dialogues between marketers and their customers. Whether they be face-to-face, voice-to-voice, a technology-based setting, or a combination methodology, we are committed to consistently providing the right amount of the right respondents in delightful facility and online environments.

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