Location : Oakbrook, IL

Reports to : Director, Digital Services

About Us :

Darwill is a third-generation, family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL.

Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions.

What’s our secret sauce? We're not just a one-solution marketing company; we're a full-service, dedicated partner! From omnichannel strategies to eye-opening data insights, response-inducing creative, seamless production, and sophisticated reporting tools we've got it all!

Our Mission : To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investment.

At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity! We value respect, collaboration, empowerment, and giving back to the community.

We're a team of spirited individuals working together to redefine client success.

Apply now, and let's embark on a thrilling adventure together! Your next chapter begins at Darwill.

Job Description :

Darwill manages multiple Drupal and WordPress-based websites, and we need your help to review and optimize these sites! Beyond enhancing site rankings, we’re excited for you to contribute to our digital business growth and become a valued member of our incredible team.

If you thrive in a fast-paced agency setting, value teamwork, and appreciate a supportive culture, we encourage you to apply today!

Responsibilities & Essential Functions :

Craft Content Strategies : Execute and manage strategies for content development. Ensuring your recommendations align seamlessly with SEO goals.

Build High-Quality Links : Develop and implement link-building campaigns. From performing backlink analysis, opportunity identification, solicitation, and optimization, your expertise is pivotal in enhancing online presence.

Implement SEO Recommendations : Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.

Strategize Link Building : Develop and execute a link-building strategy that aligns with our goals.

Optimize Website Structure and Content : Utilize your attention to detail to recommend enhancements to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Enhance Copy and Landing Pages : Fine-tune copy and landing pages to maximize their impact on search engine rankings, ensuring every word contributes to SEO success.

Conduct Keyword Research : Stay ahead of the curve by conducting continuous keyword research. Identify new opportunities and expand upon the keyword portfolio to maintain a competitive edge.

Recommended Content Aligned with Best Practices : Research and implement content recommendations that support our organic SEO efforts.

Qualifications :

• degree in Marketing or similar field
• years of proven SEO experience
• in the Automotive, Healthcare, and Dental sectors is a huge plus
• years of Drupal / WordPress experience
• communication skills
• Analytics Certified, Google AdWords Certified, Bing Certified is a plus
• with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, NinjaCat, SEMrush, Schema.org, etc.
• knowledge of HTML, CSS, and JavaScript development and constraints
• with A / B and multivariate experiments
• building and implementing landing pages
• experience with website analytics tools (e.g., Google Analytics, Google Search Console, etc.)
• of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO
• Able to thrive in a fast-paced digital agency and be digitally savvy

Work Environment / Physical Demands :

• job requires you to sit in a cubicle or office, on a computer (1 or more monitors) for most of the day.
• be required to work extended / evening hours as needed.

Last updated : 2024-05-19