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The Curio Wellness Brand Ambassador is responsible for representing our cannabis brand and helping to achieve the Company’s annual market share growth goals. The Brand Ambassador is responsible for visiting the dispensaries in their territory weekly to engage with dispensary agents and be reliable resource for information about products, as well as our family of brands. Working closely with their dedicated Field Sales Representative, the Brand Ambassador will initiate, organize, and staff events, such as pop-ups, to assist dispensary partners with selling our products in their inventory. Together they will develop plans that support lines of service, brand objectives and increased brand awareness to the Missouri market. On a regular basis, the Brand Ambassador will engage with dispensary agents and customers alike to provide product information as well as educate the cannabis community about our Curio’s mission, vision and values and why this should matter to them when choosing cannabis products. The Brand Ambassador is also responsible for ensuring that marketing and merchandising collateral is delivered and installed successfully so that the Curio Wellness brand and our family of brands are displayed effectively to promote brand awareness. The Brand Ambassador will also support the Curio Marketing team’s efforts to increase brand awareness at engagements and events outside of the retail stores, such as community centers, industry events, sponsorship opportunities, and more.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
o Hosting a minimum of 8 pop-ups per month at the dispensaries in the region
o Understanding a dispensary’s inventory position and suggesting/organizing pop-ups designed to increase sell-through of specific products or product lines
o Deliver SWAG to dispensary staff, as needed
o Deliver gifts-with-purchase to dispensary to support a promotion, as needed
o Deliver and install marketing materials and refresh existing materials, e.g. brochures, postcards, stickers, etc.
o Monitor and correct, as needed, the use of digital marketing materials and print collateral in-store so it meets the guidelines provided by CW Marketing Team
o Assist dispensary partner with merchandising dummy packaging, printed educational materials, and uploading digital marketing assets to dispensary’s displays and online menu, upon request.
o Develop a rapport and trust with dispensary management
o Develop a rapport and trust with dispensary agents; the Brand Ambassador should be seen as an educational resource and trusted expert on cannabis product knowledge
o Solicit dispensary agents for product feedback
o Identify opportunities to offer budtender training or samples to improve staff’s product knowledge
Part Time
$82k-104k (estimate)
02/09/2024
05/16/2024