• Develops, implements, and maintains a comprehensive business plan that defines hotel sales objectives and supports financial goals.
• Accountable for aggressively pursuing business revenue goals and achieving established Personal Performance Expectations for self and team.
• Responsible for soliciting transient, group, and extended stay group demand generators to capitalize on revenue opportunities.
• Proactively positions and markets the hotel by effective revenue/yield management to achieve maximum hotel profit.
• Uses expertise to advise and implement changes to sales and marketing efforts based on sales and guest comments.
• Responsible for management of sales, and marketing and catering (if applicable) expenses to maximize hotel profitability, and increase return on investment.
• Responsible for effective labor management through proper scheduling, monitoring, and adjusting based on business needs.
• Follows CSM procurement guidelines and applies good business judgment.
• Responsible for preparation and management of the department budget.
• Manages and maintains company assets to stay within budget guidelines and prolong the life of company resources.
• Responsible for interviewing, hiring, coaching, discipline and development of sales employees.
• Evaluates staff performance and takes appropriate corrective action as needed to hold sales employees accountable.
• Motivates staff by setting goals, providing ongoing feedback, and rewarding/recognizing employees.
• Accountable for guest satisfaction by developing and maintaining long-term, value-based client relationships.
• Ensures effective communication of client needs from sales to appropriate operational departments.
• Resolves complaints and concerns in courteous and friendly manner, focuses on service recovery when applicable.
• Works side by side with sales staff to train and model appropriate guest service standards.
• Responsible for utilizing sales tools/systems to accurately identify, report, forecast and communicate sales data.
• Ensures integrity of sales data by documenting information in Delphi on a daily basis.
• Utilizes sales tools, and other market intelligence, i.e. Holeligence ® and STR® to drive business.
• Responsible for ongoing training of all sales employees and ensuring training records are maintained.
• Analyzes quality issues, identifies training needs and ensures implementation to improve results.
• Utilizes available resources and adheres to CSM training policies.
• Ensures all CSM, brand, and department specific training requirements are met.
• Ensures a clean and safe work environment to maintain standards per CSM, brand, local, state and federal regulations.
• Follows all CSM procedures for guest/employee incidents.
• Responsible for effective self/workload management.
• Demonstrates clear written and verbal communication skills.
• Promotes collaboration and positive, professional work environment.
• Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication/planning occurs.
• Adheres to all CSM Standard Operating Procedures.
Competencies/Skills Required: 3 years of sales experience required, with a minimum of 1 year managing direct reports preferred. Must be detail oriented, have ability to communicate well with all levels within and outside the organization, and be able to problem-solve with employees and guests. Must be able to manage multiple priorities in a fast-paced environment. Must have a valid driver’s license.
Education: High school diploma or GED required. College degree or equivalent experience preferred. Professional membership and community involvement desired. Delphi experience also desired.
Physical Requirements: Ability to lift, push, and pull up to 20 pounds on an occasional basis.