Field Marketing Specialist
Who We Are: Welcome to Crunch Fitness Austin! Our mission is to enrich the lives of others through the power of well-being. As a Crunch Fitness franchisee, we believe in the Company Philosophy of: Integrity, Professional, and Values Based. With over 30 years of combined successes in over a half dozen industries, our two founders guide the company with the vision of being the best place to work and work out. In this tribe, we: Work hard, Have fun, and Make history
Description: We are looking for an energetic and outgoing person to execute a marketing strategy that drives brand awareness for the Crunch Brand. You will work with a team to target businesses and consumers in your local market to drive lead generation, sales generation and to build relationships with local businesses.
The primary goal is to execute a strategic marketing plan designed to drive leads and sell membership prior to and during the opening phase of a new Crunch location. This is one of the most important roles because the Field Marketing team is the first impression the community has of Crunch Fitness!
Position Title: Field Marketing Specialist
Type: Part-time and Full-time – 12 Hours to 30 Hours per week
Compensation: Hourly (Average of $12 - $22 Per Hour) No Cap, write your own paycheck!
Mileage Reimbursement: Program based on standard reimbursement rates
Reports to: New Store Opening Director
Schedule: The Pre-Sale is open 7 days a week. The schedule of the Field Marketing Specialist will be based on Pre-Sale needs and will be consistent. Special events and weekend hours may be required to work when needed.
Requirements:

Employees must be comfortable working on their own or in a group. The expectation will be determined by the Team Leader in terms of daily grassroots outreach efforts.

Employees must dress according to the Crunch uniform policy. This includes looking professional and in their clean, Crunch uniform. The Crunch name tag must be worn as well on the right chest at all times. The employee must uphold the highest Crunch brand standards at all times.

Any other duties assigned by the management team.

Field marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing is historically thought of as a one-way communication tool.
As a field marketer, your job duties include running campaigns such as in-store or street team promotions, product sampling, special events, leafleting, and building product displays. You are responsible for collecting consumer data to generate leads and to inform future field marketing campaigns.
The core difference between event planning and field marketing is that event planning generally has a focus toward generating leads rather than executing on any way to nurture those leads or sales enablement (both core functions of field marketing).