Pay Level: $48,000 minimum
Full Time
Hybrid in Orlando, FL

This job works with the Unto Ministry of Cru.

Cru has a long-standing history of being a pioneer in world Christian Missions. We are looking for the most talented individuals with a passion to see the Gospel of Jesus Christ proclaimed to the nations. Come use your God-given talents to help do this!

Our teams at Cru Headquarters are committed to praying for and with each other. Your faith isn’t just something apart from who you are. It’s an integral part of you. Here at Cru we want you to use your gifts to further the Kingdom each day.

The Kind of Work You’ll be Doing:

• Execute the Unto digital email program including key campaigns like Giving Tuesday and Year End.
• Ensure the income/expense pro forma annual goals are achieved within budget
• Execute Emergency Email Appeals as assigned in an expedited process with Development Service and coordinate with the Development team and the Unto Communications team.
• Edit and write (as needed) digital direct marketing copy to ensure it is on-target for strategy, brand voice, and projected results.
• Coordinate with the Cru Development Services Team to ensure the creative for each digital campaign maintains brand integrity and applies fundraising best practices.
• Collaborate with other teams and/or departments to stay up to date on Adobe Campaign Standard system capabilities for job tracking, testing, and reporting.
• Develop, execute, and log digital campaign test results to ensure program relevancy, make improvements, and maximize net income for projects.
• Prepare quarterly presentations with analysis of previous digital marketing campaigns to evaluate responses and garner test findings to apply to future work.
• Maintain the master digital job schedule/status spreadsheet.
• Make timely requests to Development Services for URLs, campaign codes and data selects for digital campaigns
• Consult with DPS and USDEV to identify potential new donor and new name acquisition opportunities through digital channels. Develop and execute the annual strategy to add new names to the Unto list.
• Develop strategies to convert new names to new donors to Unto ministry efforts.
• Create and maintain the schedule for Featured Opportunity banner ads and standard banners on give.cru.org
• Prepare landing page copy for give.cru.org as well as Unto.com donation pages. Collaborate with the Communications team as needed for pop-ups, emergency buttons, and special giving opportunities on Unto.com.

Bachelors preferred, with a degree in marketing (preferably digital) or related field of study.

3 years experience in development, email marketing, or related field.
Job Benefits:

We offer a comprehensive benefits package.
From: Cru