Job Description: Marketing Specialist

Position Overview: We are seeking a dynamic and driven Marketing Specialist to support our company in executing various marketing initiatives and campaigns. The ideal candidate will have a college degree in marketing, coupled with 2 to 3 years of hands-on experience in marketing, with a particular focus on lead generation. This role requires proficiency in social media management, email campaign content creation, videography, and blog post writing.

Responsibilities:

Lead Generation Support:

• Collaborate with team members to develop and execute lead generation strategies.
• Assist in identifying and qualifying potential leads through research and analysis.
• Coordinate lead nurturing campaigns to convert prospects into customers.

Social Media Management:

• Manage and maintain company profiles on various social media platforms.
• Create engaging and relevant content for social media posts to increase brand visibility and engagement.
• Monitor social media channels, respond to inquiries, and engage with followers.

Email Campaign Content Creation:

• Assist in the development of email marketing campaigns from concept to execution.
• Write compelling email content that aligns with marketing objectives and target audience preferences.
• Conduct A/B testing to optimize email performance and enhance campaign effectiveness.

Videography:

• Collaborate with team members to create video content for various marketing initiatives, including product demonstrations, customer testimonials, and promotional videos.
• Handle video production tasks such as filming, editing, and post-production enhancements.
• Ensure video content reflects brand identity and messaging guidelines.

Blog Post Writing:

• Contribute to the development of the content calendar and generate ideas for blog topics.
• Research industry trends and relevant topics to produce informative and engaging blog posts.
• Write and edit blog content optimized for SEO to drive traffic and engagement.

Website Management:

• Oversee the maintenance and optimization of the company website, ensuring it reflects the latest brand messaging and offerings.
• Collaborate with web developers and designers to implement website updates, enhancements, and new features.
• Monitor website performance metrics, conduct regular audits, and implement SEO best practices to improve visibility and user experience.

Qualifications:

• Bachelor's degree in Marketing or related field.
• 2 to 3 years of experience in marketing, with a focus on lead generation.
• Proficiency in social media management platforms (e.g., Hootsuite, Buffer).
• Strong writing skills with experience in creating compelling email campaign content and blog posts.
• Experience in videography, including filming, editing, and post-production.
• Excellent communication and collaboration skills.
• Experience with Adobe Creative Suite for content creation is a plus.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Knowledge of marketing analytics tools (e.g., Google Analytics, HubSpot) is a plus.

Application Process: If you meet the qualifications and are excited about the opportunity to join our company, please submit your resume along with a cover letter outlining your relevant experience and why you are the ideal candidate for this position. We look forward to reviewing your application!

Job Type: Full-time

Pay: $23.00 - $28.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Stockton, CA 95207: Relocate before starting work (Required)

Work Location: In person