The Director of Content Strategy develops, implements and manages Creighton University’s content strategy from concept to production to ensure that content effectively communicates our brand and engages our target audiences while aligning with overall business goals. The Director leads the university’s content planning process, ensuring that the right content is prioritized to both build and differentiate the Creighton brand. This role is a vital connection between strategy and execution, offering valuable insights for strategic development and leading the development and distribution of channel-specific content. The Director of Content Strategy has a critical partnership with the Creative Director, ensuring content aligns with the overall creative vision, effectively communicates the brand and resonates with the target audience.

The Director leads and trains a team of content strategists and developers that creates high-quality content and ensures that the content is fully utilized to support the University’s goals. The Director shapes how and when our audience engages with content by ensuring that we are serving the right people with the right content at the right time. The ideal candidate is relentlessly data-driven and understands the role content plays within.

Key Responsibilities

• Establish a documented content strategy and lead content planning, tracking and reporting in alignment with the strategy
• Ensure all content campaigns and planning ladder up to the university’s marketing and business objectives
• Work with channel leads to optimize the distribution of content to serve the audience
• Collaborate with the creative director to create content that differentiates and can be repurposed across channels.
• Coordinate cross-functionally to inform content strategy
• Have an in-depth knowledge of Creighton’s various audiences and own development of audience personas
• Understand the audience journey to identify content gaps and opportunities
• Lead the university’s social media strategy, with a focus on creating brand awareness and differentiation
• Oversee content for a wide range of projects, including the university website, blogs, social media, digital ads, videos, infographics, marketing collateral and other initiative
• Implement processes necessary to drive content strategy
• Ensure consistency in brand voice across content and platforms

Qualifications

• Bachelor's degree in marketing, communications or related field is required.
• 7–10 years of progressive marketing experience.
• Proven ability to develop and manage content programs through the entire project lifecycle, including strategy, planning, execution, reporting and maintenance
• Demonstrated success managing and delivering content programs with a data-driven approach and overall experience applying those capabilities with different digital environments, such as content management systems and social media apps
• Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.

At Creighton, you are part of something big. Your skills and passions unite with thousands of faculty, staff and students inspired to change the world. Here, we offer meaningful work driven by a 475-year-old Jesuit tradition committed to social justice and serving others. Through this tradition, we push the boundaries on innovation. We pursue new knowledge for the betterment of society. We seek to improve our world through Catholic and Jesuit values. And it all starts with you.