Summary

The Marketing Events Planner plans and executes major domestic and global customer-facing events including trade shows, conferences, webinars, and sales meetings.

The Marketing Events Planner works with the Marketing Communications team, Business Unit Directors and Sales Directors to implement campaign strategies for a memorable experience with the CPC brand that accelerates sales growth.

This position also coordinates with international sales and marketing staff for the implementation of regional and international shows and events.

ESSENTIAL JOB RESPONSIBILITIES

Trade Show & Customer Meeting Coordination

• Lead planner for all external domestic and international trade shows and customer meetings across CPC’s different business units, collaborating with internal and external stakeholders to execute CPC event presence.
• Maintain list and evaluate industry trade shows to ensure proper alignment with CPC’s strategies for maximum exposure to the target markets while considering budgets and personnel resources.
• Coordinate CPC’s trade show logistics by completing and submitting show forms, distributing travel notifications to staff, ordering all necessary materials, and shipping to and from shows.
• Organize any supplemental trade show activities, including securing sponsorship, venue selection, registration management, attendance tracking, AV, banquet orders, agendas, onsite materials, and post event evaluations.
• Contribute to sales team and business units’ success at trade shows and meetings by creating show schedules, providing all pertinent details with onsite accessibility, and anticipating and making plans for different scenarios and challenges that could occur.
• Communicate cross departmentally to plan and create effective promotional plans for each event to enhance booth traffic and brand awareness.
• Monitor all current material inventory levels to ensure that collateral and swag resources are in-stock and available; reordering and recommending new options as needed.
• Track event spending, submit purchasing orders and invoices, and provide budget updates and reports as needed to support ROI calculations.
• Keep an updated internal detailed event calendar.
• Subject matter expert on event software.
• Represent the CPC brand and services with passion and integrity.

Webinars

• Collaborate with MarComm managers to successfully plan and execute monthly and quarterly webinars, in support of business initiatives.
• Responsible for scheduling webinars with internal and external media partners, as well as coordinating content and speakers for the event.
• Develop slides, videos, and scripts for webinars, as needed.
• Organize both dress and tech rehearsals leading up to the webinars.
• Assist in pre and post webinar promotion and analytics, including post-webinar lead lists for sales and CRM.

Other Duties

• Establish and maintain calendar for customer and marketing events and shows.
• Adhere to all safety regulations.
• Demonstrate support of CPC core values.
• Other duties as assigned.

REQUIRED COMPETENCIES

• Team-oriented, consistently meets commitments made to colleagues and helps others succeed.
• Kind, humble, and respectful attitude with a desire to serve others.
• Values and builds strong client and partner relationships to deliver member-centric solutions; gains the confidence and trust of others through honesty, integrity, and authenticity.
• Creative, with the ability to suggest and implement improvements.
• Comfortable negotiating with trade show planners with respect to resources, booth placement, rates, etc.
• Honest, trustworthy, discreet, and highly protective of confidential information.
• Excellent written and oral communication skills, both in-person and over the phone.
• Exceptional attention to detail, with strong organizational skills to prioritize workflow and manage multiple tasks and tight deadlines.
• Self-reliant, flexible, and resilient, with ability to anticipate change and react efficiently and expeditiously.

Required Education and / or Experience :

• 5 years event-related work experience.
• Bachelor’s Degree, preferred.
• CMP or other event certifications, a plus.
• Proficient in Microsoft Suite including Outlook, Teams, Word, PowerPoint, nd Excel.
• CRM, registration software and lead retrieval software experience, a plus.
• Experience with Zoom or other webinar software.
• Experience with B2B business model, a plus.

Travel Requirements :

20% travel to conferences, tradeshows, and local meetings

Physical Demands & Work Environment :

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must frequently lift from 10 up to a maximum of 30 pounds, depending on position. Specific vision abilities required by this job include close vision.

While performing the duties of this job, the employee is regularly required to sit; use hands and fingers and talk or hear.

The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand, walk and / or stoop.

Why should you work for CPC

Join a passionate team of diverse people working together to create, manufacture and support world-class fluid connection solutions.

As a CPC employee, you’ll enjoy a collaborative, diverse work environment and challenging career opportunities in a fast-growing company where you have the chance to help shape the future and share in the excitement.

Recognized as one of Minnesota’s Top Workplaces for multiple years, CPC offers supportive leadership, comprehensive benefits, employee events and competitive compensation.

CPC’s comprehensive benefits program includes the following :

Health and Wellness

• Health and wellness coverage starting on day one for you and your family
• Automatic Health Savings Account (HSA) contributions for eligible medical insurance plans
• Multiple paid time-off programs, including PTO, holidays, parental leave, volunteer days and bereavement leave

Financial

• 401(k) plan with automatic employer contributions starting on day one
• Profit Sharing options and a financial consultant
• Tuition assistance for you to continue your education, scholarship programs for children of eligible employees and on-site training and education events
• Referral bonuses for connecting friends and family to job openings
• Employee loyalty and peer-to-peer recognition programs

Culture and Community

• Access to in-person and online advisors and education for wellness and financial health support
• A co-op and intern program in partnership with the University of Minnesota
• Support of local community groups, as well as donation matching, on-site blood drives, and more
• Multiple committees including a FUN and Diversity and Inclusion committee

Last updated : 2024-05-09