1 Social Media & Content Specialist Job in Plymouth, MA
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Social Media & Content Specialist
$90k-110k (estimate)
Full Time | Wholesale
3 Weeks Ago
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Covetrus is Hiring a Social Media & Content Specialist Near Plymouth, MA
Job SummaryThe Social Media & Content Specialist is responsible for assisting in the development, implementation, and management of social media and related tasks to help maximize efficiencies, engage with customers, and drive follower engagement. This role requires excellent communication skills, attention to detail, and a foundational understanding of various social media platforms, written communication, and the SmartPak voice. The Social Media & Content Specialist will work closely with the Brand, Creative, and E-Commerce Teams to maintain a consistent brand voice and ensure effective online presence. This role will report to the Marketing Manager, Social.
Duties And Responsibilities
Duties And Responsibilities
- Community: Manage SmartPak’s passionate online community by monitoring and responding to comments, messages, and inquiries across various social media. Find content and creators that align with our brand and engage with their content/profiles to grow brand visibility and awareness outside of our current markets. Maintain unified brand voice and communicate in a professional and timely manner.
- Social: Stay up-to-date with the latest social media trends, algorithm changes, and platform updates to ensure the company's social media strategies remain relevant, compliant, and effective. Monitor social media conversations and hashtags related to the brand. Identify the positive content and evaluate potential UGC, Success Stories, or Giveaway opportunities. Assist with possible mitigation of negative content such as upset customers, constructive feedback, etc.
- Influencers: Maintain friendly public communication on social media with known SmartPak Influencers and Sponsored Riders. Show support and share excitement for SmartPak products in their posts as well as personal accomplishments and other relevant posts.
- Content: Collaborate with the Marketing Manager, Social, Brand Team, and Creative Team to plan and schedule social media content in advance across multiple platforms, ensuring consistent and timely content delivery. Collaborate with designers or copywriters to provide attractive and informative campaigns. Curate and approve user-generated content from social media platforms to showcase the brand's engagement and continue building a library social proof.
- Analytics: Partner with the Marketing Manager, Social to utilize appropriate social media marketing tools to assist with tracking campaign and content performance. Regularly review numbers and evaluate content based KPIs and help determine Start, Stop, Continue content.
- Giveaways: Assist in organizing and executing twice-yearly major social media giveaways campaigns, encompassing multiple weeks of content, vendor coordination, and winner selection. Potential to run smaller campaigns with faster turnaround times as needs and partnerships arise throughout the year.
- Success Stories: Regularly identify and curate Success Stories from customers who have noted positive outcomes or experiences with Smart Supplements on the website or social media. Create engaging content around Success Stories to inspire and motivate the target audience. Includes writing, editing, and scheduling the story on the SmartPak Blog as well as writing, creating, and scheduling related content on Social Media to drive traffic back to the SmartPak blog.
- Public Relations: Work with Brand and Health Teams to create new and exciting content to be shared with partners and on our own organic social media pages. Content can range from blogs to infographics related, but not limited to, new product releases, new sponsored riders, and event sponsorship.
- Other: May assist in other duties to help support Digital, Brand, and Creative Teams as needs arise.
- Preferred:
- Bachelor’s degree in Marketing, English, or related fields
- Marketing experience in social media management or copywriting
- Equine experience as a rider and/or owner
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple tasks with minimal supervision
- Strong organizational skills and attention to detail
- Comprehensive understanding of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok
- Plus:
- Basic knowledge of graphic design and video editing tools
- Creative mindset with the ability to think outside the box
- Direct experience using social media management tools (Hootsuite, Sprinklr)
- Proficiency with Microsoft Office (Excel, Outlook, Teams)
- 401k savings & company match
- Paid time off
- Paid holidays
- Maternity leave
- Parental leave
- Military leave
- Other leaves of absence
- Health, dental, and vision benefits
- Health savings accounts
- Flexible spending accounts
- Life & disability benefits
- Identity theft protection
- Pet insurance
- Sales Positions are eligible for a Variable Incentive
- Certain positions may include eligibility for a short term incentive plan
Job Summary
JOB TYPE
Full Time
INDUSTRY
Wholesale
SALARY
$90k-110k (estimate)
POST DATE
05/24/2024
EXPIRATION DATE
06/05/2024
WEBSITE
covetrus.com
HEADQUARTERS
COLUMBUS, OH
SIZE
3,000 - 7,500
FOUNDED
2019
TYPE
Public
CEO
BOBBIE RIDDLE
REVENUE
$3B - $5B
INDUSTRY
Wholesale
Related Companies
About Covetrus
Covetrus is an animal-health technology and services company that offers supply chain, software and prescription management solutions.
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The following is the career advancement route for Social Media & Content Specialist positions, which can be used as a reference in future career path planning. As a Social Media & Content Specialist, it can be promoted into senior positions as a Digital Content Writing Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media & Content Specialist. You can explore the career advancement for a Social Media & Content Specialist below and select your interested title to get hiring information.
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