• Assists and advises county divisions under the guidance and direction of the division director with general marketing and communications needs, which may include preparing news releases; drafting speeches, remarks, talking points, comments; developing public service announcements; coordinating employee recognition, awards, and proclamations; taking photographs; creating pamphlets, posters, banners, and effective social media messages; and/or, performing other related activities.
• Provides guidance to entry-level Marketing Specialists on the Community Information Team.
• Coordinates and collaborates with the production team to ensure projects are aligned with both the county’s and the assigned Marketing Specialist’s vision to appropriately convey the story in an accurate and timely manner. 
• Serves as a technical resource for social media, as well as digital & programmatic marketing campaigns when the primary staff assigned to these tasks is not available.
• Collaborating with the marketing specialist responsible for the county’s social media accounts, will provides effective strategies to enhance social media messaging efforts by exploring new ways to improve impressions, reach and engagement of messages. 
• Prepares detailed print specifications and costs, ensures vendors deliver quality work within budget and deadline.
• Ensures consistent County branding and integration with online, print and video campaigns.
• Respond to and research inquiries and complaints made by residents; coordinates efforts to resolve issues with other internal departments, external agencies, and/or other public entities; conducts follow-up with citizens to determine satisfactory resolution of issues.
• Provides assistance to the media; conducts research, coordinates interviews with appropriate County staff or elected officials.
• In the absence of the director and/or the activity project manager, may serve as a spokesperson for the County to print, online and television media, responding to media requests for information and interviews.
• Coordinates and publicizes special events, public education opportunities, news conferences, meetings, television productions, and/or other public events designed to promote the County. 
• Acts in a liaison capacity with community leaders, other governmental agencies and communication groups requesting information on government related activities.
• Supports other members of the Community Information Division in the performance of their duties as needed.
• Manages responsibilities for community outreach activities beyond regular county business hours including extended workdays, evenings, weekends and holidays. 
• Expected to be on-call and respond to emergency call-outs and participate with emergency activations as a member of the County's emergency management team in accordance with standard. 
• Attends work on a continuous and regular basis. 
• May need to work evenings or weekends, on occasion. 
• Responds to emergency situations. 
• Must adhere to Federal, State, County, and Local ordinances. 
• Performs other duties as assigned. 

• Demonstrated knowledge, skill, and ability of videography, photography, and basic graphic design suitable for social media. 
• Knowledge of principles, practices, and effective communication strategies of social media.
• Knowledge of practices and principles of public information dissemination; to serve as a public information officer.
• Experience in strategic marketing and developing marketing plans/campaigns from initial creation to execution.
• Proficiency in marketing research effectiveness through interpreting statistical measurements. 
• Knowledge of copyright laws applicable to design work and creative properties. 
• Skilled in and the ability to practice in various production roles: producer, screenwriter, designer, artistry, etc.
• Ability to understand and explain technical information to the public and answer questions. 
• Ability to develop and professionally maintain effective, can-do working relationships within the organization, County Council, and the community.
• Knowledge of design color, conceptual thinking, print layout, digital production, and post-production.
• Emergency public information procedures and methodologies in a crisis communication environment. 
• Ability to adhere to deadlines while working on multiple, time-sensitive and diverse projects. 
• Ability to conceptualize and translate communication needs into video, audio, graphic, print or other products that are thoughtful, highly organized and logical.
• Ability to present information to County officials, staff, and public groups. 
• Skilled in the preparation of speeches and articles for publication and proofread and edit documents.
• Ability to exercise independent judgment, work under minimum supervision, and be able to remain calm and function well under stressful conditions. 
• Skilled in dealing effectively with the public, media and officials in a courteous and tactful manner.
• Knowledge of proper English usage, spelling, grammar, punctuation, vocabulary, and sentence structure.
• Proficiency in press release writing and Associated Press style. 

ADA REQUIREMENTS:

Physical Demands: Ability to perform essential duties and responsibilities, and meet the minimum qualifications. Ability to hear, lift (50 lbs.), stand, grasp, crouch, climb, turn, walk, pick, reach, push, pull; manual dexterity; visual acuity to operate audio/video equipment, peripheral vision. Ability to traverse uneven, broken, and/or wet terrain. Ability to tolerate heights and continuous motion resulting from scaffolding, helicopters, airplanes, boats, auto/trucks. Visual acuity (e.g. depth perception, peripheral vision) necessary to operate a motorized vehicle.

Environmental Demands: Both inside and outside work. Ability to tolerate inclement weather, heat, wind, humidity, odors, cold, dust, noise fumes. Exposure to closed, confined spaces and chemicals.

Mental Demands: Ability to read and comprehend technical and professional manuals and journals; reports, summaries, memos and letters. Ability to perform advanced mathematical functions including statistics and ratios. Analytical ability to devise programs, plans and ideas from statistical information. Ability to speak publicly and extemporaneous, conversant in theories and techniques of discipline. Ability to write pamphlets, brochures, media materials.