As a Digital Content Marketing Specialist at Cortina Health, you'll play an important role in our growth strategy, enhancing our online presence and engaging our audience with standout content across multiple platforms. This is a great opportunity to contribute to healthcare innovation through the creation of marketing materials that resonate with our audience.

KEY RESPONSIBILITIES

SEO and Content Marketing Development:

• Craft SEO-optimized content for a range of digital channels, including email campaigns, websites, landing pages, and blogs, ensuring enhanced visibility and engagement.
• Conduct keyword research and apply best practices in SEO to all digital content.

• Produce high-quality marketing materials in collaboration with other members of the marketing & design team, maintaining brand consistency and messaging clarity (e.g.presentations, brochures, newsletters).

Social Media Management:

• Implement a cohesive social media plan across multiple platforms, creating content that aligns with our brand ethos and encourages engagement. (Including but not limited to Instagram, Facebook, X, LinkedIn, Pinterest, YouTube and TikTok)
• Monitor social media trends and leverage these insights to optimize strategies and further online presence.

Digital Performance Analytics:

• Analyze digital campaign performance across all channels, leveraging data to refine and optimize future marketing strategies.