Reporting to the CEO and a member of the senior management team, the Director of Business Development provides facility-wide strategic planning, leadership in positioning the hospital with a distinct competitive advantage and direct supervision of the Community Liaison Team and Business Development Directors. This position manages the daily functions and operations of the Assessment & Referral (A&R) Department. Responsible for providing supervision and training to Intake Specialists on accuracy and appropriate assessments of patients with behavioral, emotional, and mental health disorders as noted on the initial intake screening. Must work in conjunction with Psychiatrist, Clinical staff, Business Development staff, and Business office staff to coordinate communication and activities with both internal and external resources.

Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field preferred.

Work Experience: 5 years’ experience in sales, marketing, and or public relations. Three (3) years of management or supervisory experience.

License: Valid unrestricted Driver’s License

STANDARDS OF PERFORMANCE

Compliance

• Understands and adheres to hospital compliance plan and code of conduct.

• Respects confidentiality at all times; follows HIPAA guidelines for disclosing information.

• Adhere to facility, department, corporate, personnel and standard policies and procedures.

• Treats all patients, visitors, and co-workers with dignity and respect.

• Always appears professional. Wears name badge at all times. Adheres to uniform standards if applicable.

Responsible for managing, coaching and developing a regional team of community liaisons across various states who represent.

• Works collectively with community liaison team to implement strategic plans and goals for the department.

• Responsible for managing a territory of referral sources including hospitals, therapists, doctors, and other professionals.

• Coordinate and oversee marketing strategies and referral development activities.

• Lead weekly business development team meetings.

• Conduct field coaching sessions on quarterly bases or as needed

• Provide training and coaching to team both individually and team basis as necessary.

• Assist with marketing campaigns, CEU events, and referrals source events with all territories.

• Demonstrates knowledge of and supports mission, vision, value statements, standards, policies and procedures, operating instructions, confidentiality standards and code of ethical behavior that is consistent with the organization’s Mission statement and objectives.

• Coordinates with team to conduct analysis of key facility indicators in order to recognize developing trends in business development.

• Use sales forecasting and strategic planning to analyze business development and market trends for each facility within their region.

• Continuously exploring ways of improving existing products and services and increasing profitability within region.

• Supervise and coordinate the activities of designated staff to achieve optimal census objectives and facilitate the growth of business with appropriate payer mix. As well as assist in development of ways to improve the payer mix within region.

• Works with SVP and corporate marketing organizations on regional advertising, public relations and business development.

• Utilize and analyze the regional marketing database to ensure current reporting and execution of data reports.

• Develops and delivers insightful strategies and presentations to the executive committee and business department where appropriate.

• Submit reports on regional market trends, referral sources, contacts, etc. to supervisor for quarterly board meetings and as requested.

• Works closely with regional team members on planning and administering the marketing operations budget of the organization.

• Oversee that conduction of referral development, customer relations, and in-service training sessions to educate community on the facility operations and services.

• Works with corporate marketing team in developing promotional materials, which include marketing print and collateral copies and managing the production of such; as well as coordinating the regional facility's social media accounts.

• Must stay up to date with the news, research, and any other information that directly affects our product or services.

• Must have a good business awareness and be able to work within a budget.

• Performs other duties as assigned by supervisor.

• Adheres to New Vista’s clinical philosophies, policies, and procedures as well as other regulatory bodies to ensure quality patient care.

• Communicates with facilities as liaison for Business Development Department.

• Manages difficult or emotional situations within self, including managing conflict situations in a professional manner.

• Interacts and communicates with others (patients, co-workers, management, and vendors) in a professional and tactful manner including treating them with respect and consideration regardless of their status or position.

• Effective oral, written and interpersonal communication skills; demonstrated ability to speak effectively with peers, employees, leadership, and patients.

• Self-directed and motivated to accomplish tasks, meet objectives and committed timelines

• Strong leadership skills with the ability to create an environment of trust and mutual respect and the ability to clearly define expectations and communicate effectively.

• Ability to speak effectively before groups, including customers and/or employees of the organization.

• Ability to train and lead staff in presentation skills.

• Well-developed analytical skills; ability to assimilate large volumes of information, prioritize issues, form conclusions and determine appropriate action.

• Responsive and flexible; ability to adapt to changes in the work environment and modify approaches or methods to best fit the situation.

• Ability to prioritize completing demands and effectively manage multiple tasks and/or projects while being responsive and flexible to new or developing situations.

• Proficient in MS Office applications, which include Outlook, Word, PowerPoint, and Excel.

• CPR certification and Handle With Care (HWC) within 30 days of employment and prior to any patient contact. Completion of additional age specific training within 30 days of employment as required. Must be at least 18 years of age. May be required

3 REV 7.20.2022

to work flexible hours and overtime.

• Business Development

o Develops and executes marketing/sales plans and programs to ensure the profit growth and expansion of the hospitals products and services

o Takes professional initiative and ensures appropriate mix of public relations, volume generating activities and new market development.

o Represents business development department and shares the role that all employees play in representing the facility at all employee orientations.

o Secures and maintains competitive information on products/services in order to distinguish company and develop market share.

o Develops and implements communication strategies, plans and materials consistent with organizations marketing image.

o Cultivates professional and department credibility among senior leadership to evolve internal support of business development efforts i.e. speaking engagements, event sponsorship, e-marketing, tours and the continuity of care.

o Possesses an in-depth understanding of in-house clinical services, treatment modalities commonly utilized and the anticipated benefits to referral sources.

o Monitors and adheres to high ethical and compliance standards prescribed by the company. Initiates immediate action if discovering questionable marketing or business development activities.

o Prepares and recommends a department budget that reflects good stewardship over available resources.

o Effectively utilizes Corporate Office, Vice President of Business Development for consultation, professional development and access to the tools and resources necessary to manage the Business Development department.

• Customer Service

o Champions the company’s customer service program and efforts to ensure excellent service to patients, families and referral sources.

o In-person and telephone communication is consistently attentive, responsive and reflects “helpfulness”.

o Conducts satisfaction surveys with referral sources on a routine basis to ensure superior customer service.

o Professional awareness and boundaries are observed. Unnecessary self-

o disclosure is minimized. Telephones are answered by the third ring whenever possible and a professional greeting. Dedicated extensions/mobile phones with voice mail have a personalized greeting, and messages retrieved/responded to in a timely manner.

o Critical customer encounters are met with advanced skills and timely resolution.

• Department Leadership

o Requisitions, interviews, selects and actively on-boards and trains budgeted personnel.

o Manages with high visibility, accessibility and upholds an “open-door fair treatment” approach.

o Conducts regular department meetings to facilitate effective communication and staff engagement.

o Maintains a sufficient number of policy and procedures and other instructional guidelines for department operations.

o Conducts coaching sessions in the field with community liaisons and provides verbal and written feedback.

o Consistently oversees the productivity and skills of their team

o Ensures the availability of equipment and material resources needed for designed services.

o Participates in the budgeting process and monitors resources to approved budgetary guidelines.

o While representing the department’s interest, ultimately facilitates an effective facility-wide multidisciplinary team.

• Safety & Quality Management

o Continuously approaches service delivery from a quality improvement perspective i.e. qualitatively and quantitatively. Able to present complimentary and critical customer feedback to appropriate leaders that has a high potential to reinforce or correct future opportunities. Supports a facility-wide quality/performance improvement plan. Opportunities for improvement are identified, initiatives implemented and indicators monitored to desired outcomes.

o Reviews and as appropriate investigates risk occurrences to practice guidelines, and “gets in front” with proactive communication.

o Takes reasonable precautions to prevent a breach of confidential information, and adheres to policies of reporting suspected HIPAA violations. Instructs the Community Liaison Team on department and position specific confidentiality considerations.

• Service Development & Promotion

o Maintains for self and others a high level customer service orientation.

o Possesses a detailed understanding of the value and deliverables of the services provided. Aides the business

development team to accurately represent the program’s capabilities and patient outcomes data.

o Effectively utilizes medical and clinical staff to address areas inappropriate to the position held.

o Primary liaison to colleges and universities with clinical internships and job shadowing requirements.

o Arranges or provides meaningful staff development opportunities via in-house and external resources.