About This Job

Commerce Bank’s Brand Marketing Communications Group includes public relations, brand content and social media teams responsible for achieving greater synergies between the marketing functions that create, reinforce and strengthen the Commerce Brand.

The Group focuses on public / media relations, communications strategies, social media communication strategies, brand content marketing strategies, graphic design, video & creative solutions.

This position will focus on public relations and have responsibility for providing marketing analytics.

Essential Functions

Draft proactive news releases and talking points with guidance

Monitor and enhance media resources on commercebank.com (media center and awards page).

Maintain brand communications training library with guidance

Help maintain reputational risk management and readiness policies with supervision

Serve as SME / technical expert for Workfront within the department, and for market submitters

Participate in low-risk, low reach brand reviews of co-marketing opportunities to ensure quality and consistency with the Commerce brand guidelines

Monitor and report on trending topics that could influence earned media efforts

Monitor and report on Commerce brand reputation and sentiment

Communicate opportunities to the Marketing team that inform and fulfill strategic objectives and goals

Perform other duties as assigned

Knowledge, Skills & Abilities Required

Basic understanding of PR / earned media best practices

Excellent copywriting, editing and proofreading skills

Ability to work on multiple projects at once, collaborate in a team environment, and interact directly with stakeholders

Strong professional demeanor

Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities

Inquisitive, agile and strong team player with excellent written, verbal and interpersonal communication skills

Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

Education & Experience

Bachelor’s degree in Public Relations, Communications, Marketing, Journalism or related field or equivalent combination of education and experience required

1 years experience required

Experience with Google Analytics, SEO and social media metrics preferred

Financial services experience preferred

Last updated : 2024-04-27