Role: Digital Marketing - Paid Media Expert

Responsibilities:

1. Strategically plan and execute paid advertising campaigns while optimizing targeting, budget allocation, and performance analysis to maximize ROI
2. Conduct thorough analysis of trends and targeting options
3. Develop& optimizecampaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
4. Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
5. Monitor campaigns, prepare performance reports and provide actionable insights
6. Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance
7. Set up conversion tracking & retargeting pixels
8. Conduct in-depth competitive analysis within our clients’ locations and industries
9. Research to stay on top of the latest trends in advertising
10. Experience with Programmatic Advertising is considered a plus

Required Skills & Experience:

1. A minimum of 3 years of hands on Paid Media experience
2. Meta/Blueprint certification preferred
3. Able to work in a fast-paced, challenging environment.
4. Excellent verbal, written, and presentation skills with the ability to work effectively with all levels within the company
5. Excellent organizational skills with the ability to manage multiple priorities and projects to meet established deadlines
6. Proficient with all Microsoft Office applications with the ability to learn new and existing company-specific software applications to compiling and analyzing qualitative and quantitative data for making insightful recommendations