5 CRM & Email Marketing Manager Jobs in Needham, MA
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Clarks is Hiring a CRM & Email Marketing Manager Near Needham, MA
The Email & CRM Manager owns marketing activities for Clarks Americas, including tactical execution and strategy for the channel across email and text (SMS) messages. These accountabilities include planning seasonal marketing stories and directing visual execution of plans, cleansing and managing multiple segments, creating and executing testing plans, and reporting and analyzing performance. This person is also responsible for ensuring that the Clarks Americas email and text message programs utilizes best of breed tactics and innovates along with the industry.
What You'll Be Doing
- Responsible for email/text channel performance against growth targets, including accountability for Revenue and KPIs (site sessions, conversion, click rates, ROAS)
- Plan and execute email and text message campaigns across segments to maximize Digital Commerce and physical store traffic and revenue including promotional and product story messaging; ownership and oversee of email marketing and text message calendar.
- Coordinate with cross-functional teams including site merchandising, retail marketing, creative and brand to create a seasonal email calendar that acheives sales targets and adheres to brand guidelines.
- Provide creative direction for execution of messages to drive commercial success, including imagery, copy and overall content.
- Incorporate a seasonal testing plan for email and text message that utilizies Email Service Provider (ESP) and text message platform capabilities with best practice optimization techniques and industry standards; be accountable for and set reporting for results of tests. Develop a data strategy and manage profiling activity for customers.
- Manage and cleanse text message segments and email segmants to promote stellar deliverability and top sender ratings.
- Optimize performance trhough email and text message testing; plan and coordinate tests, collaborate with team on test results, and share insights on next steps.
- Develop strategies for subscriber growth; manage email/text message capture optimization and automated email/text message trigger program.
- Responsible for leveraging email/text message marketing reporting to derive insights and inform strategies to improve program effectiveness.
- Support the in-store Direct Mail and Loyalty programs (and future Omni Loyalty) and how data is leveraged for establishing baseline, reporting and optimizing along the way.
- Develop segmentation guidelines based on audience analysis, customer's behavior, and past campaigns performance to develop lifecycle programs focused on activating and retaining customers.
- Monitor industry best practices, integrating those to ensure optimal email/text message results, and improved deliverability.
- Bachelor's degree in marketing or related field.
- 5 years of email/text messsage marketing experience.
- Retail eCommerce experience required, footwaer/apparel preferred.
- Knowledge of enterprise analytics platforms such as Google Analytics.
- Experienced knowledge of email/CRM marketing processes.
- Knowledge of marketing/branding principles and creative development.
- Experience in database development and maintenance.
- Familiarity with best practicies for email creative and templates, segmentation, dynamic content, and testing methodologies.
- Familiarity with HTML and ability to learn technical systems and in-house tools quickly.
- Experience with 3rd party email/text message service provider tools.
- Excellent analytical and problem solving skills.
- Detail and quiality assurance oriented.
- Multi-tasker who excels at time management.
- Positive attitude and can-do spirit; likes challenges.
- Experience in managing a direct team.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age, disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.
Job Summary
Temporary
Retail
$113k-153k (estimate)
05/24/2024
06/15/2024
clarks.com
GLENDALE, CA
500 - 1,000
1825
DAVID VEARY
$50M - $200M
Retail
Related Companies
About Clarks
It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: Slippers!. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clarks eureka moment our shoes have seen social, poli...tical and economic revolution. Theyve seen fashions in footwear come and go, and come again everything from court shoes and winklepickers to wedge heels, sandals and sneakers. Theyve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. Theyve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means were not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, were also the worlds largest casual and smart shoe company and the fourth largest footwear company on the planet. Weve come a long way since Cyrus and James Clark and the Brown Petersburg. But their vision and passion live on in our shoes. You could say were following in their footsteps.
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The following is the career advancement route for CRM & Email Marketing Manager positions, which can be used as a reference in future career path planning. As a CRM & Email Marketing Manager, it can be promoted into senior positions as an E-commerce Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary CRM & Email Marketing Manager. You can explore the career advancement for a CRM & Email Marketing Manager below and select your interested title to get hiring information.
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