Description

Performs complex administrative, technical, educational and professional work in providing information to the general public on a broad range of programs, services, issues, and policies as it relates to the Water Resources Department; will assist in developing, implementing, and coordinating a comprehensive public information, marketing and social media program. Reports to the Water Resources Director.

Examples of Duties

ESSENTIAL JOB FUNCTIONS

1. Assists with external and internal communications including news media relations, public relations, educational training, advertising, and public information pertaining to Water Resources Department.

2. Works with the Water Management Districts, FDOH, FDEP, and other governmental agencies to establish and implement conservation activities.

3. Will coordinate social media functions, including Facebook, Twitter, YouTube, Instagram, Google , CodeRED, and any other social media and community web-based outlets deemed appropriate.

4. Assists with dispensing information relating to the Water Resources Department; preparation of press releases, public service announcements, Website postings, and social media communications; prepares/presents information to the public, governmental agencies, civic organizations, internal city staff and the media; meets with other departments, agencies, consultants, and other individuals to receive/disseminate information.

5. Assists with marketing activities including but not limited to citizen surveys, development of media advertising (radio, TV and print), and marketing plans pertaining to Water Resources Department.

6. Responds to requests for information from the public and media representatives; provides information or directs requests to proper department for follow-through, and coordinates responses to citizen inquiries and complaints.

7. Under direction, develops, implements, coordinates, and operates a comprehensive proactive public information and communications program; develops program goals consistent with department/city policy; revises/updates program and/or function goals as required; allocates and schedules resources to assure achievement of program/function goals.

8. Generate digital and print graphics for public information, marketing and advertising efforts.

9. Participate in and potentially oversee organization and implementation of some city events/functions, fundraisers, and specialty programs.

Minimum Qualifications

EDUCATION AND EXPERIENCE

Graduation from an accredited college or university with a bachelor's degree in journalism, mass communications, horticulture, advertising, public administration, environmental science, education or closely related field.

One to two years of experience in public education, journalism, public relations, promotional advertising or marketing, or related field, or any equivalent combination of education, training, and experience.

Strong knowledge of Microsoft computer applications (Word, Excel, Power Point and Outlook), and social networking media (Twitter, Facebook, etc.) Video production, photography, and editing skills preferred (knowledge of Final Cut Pro, iMovie, and/or Adobe Premiere, Photoshop and/or Lightroom and InDesign).

REQUIRED LICENSES/CERTIFICATES

Must possess and maintain a valid Florida Driver's License with an acceptable driving record. Must be able to pass a Marion County Schools background check.

Supplemental Information

KNOWLEDGE, SKILLS, AND ABILITIES

Thorough knowledge of public information and principles and practices of public relations and media relations; knowledge of AP writing style; thorough knowledge of writing, editing and graphics; knowledge of the organization, function, and method of operation; skill in the use of computer equipment; thorough knowledge of social media networking principles and practices; ability to write public information reports and releases; ability to gather and analyze facts on a variety of subject matters and to assemble and present concise reports and presentations; ability to establish and maintain effective working relationships with City officials, news media, and the general public; ability to communicate complex ideas effectively, orally and in writing. Ability to plan, organize, and supervise assigned projects.