Description

When you come work for the City of Coconut Creek, although you’re assigned an employee number, you’re not treated like one. With an average of 10 years of service (some as many as 30-plus!), our employees know they can transform their careers in Coconut Creek, the “Butterfly Capital of the World.” Today you may be applying to our Marketing Specialist position, but tomorrow that role could lead to wherever you want to go in the City! And in the days, months, and years in between, you’ll be treated like family and invited to participate in fun events like Public Service Recognition Week, Halloween costume contests, holiday luncheons, wellness fairs, meditation sessions, chair massages, themed dress-up days, charitable causes, and so much more!

The City of Coconut Creek has been spotlighted as one of the “Best Cities to Live in America” by Money Magazine and a Top Ten Place to Live in Florida by Movoto and NerdWallet. This past year, we were awarded the Honorable Culture of Well-Being by Cigna and ranked #7 Healthiest Employer to Work For in the medium-sized company category by South Florida Business Journal. Our City is home to the Seminole Casino Coconut Creek, Butterfly World, and the Coconut Creek Promenade. Every one of our business owners and 58,000 residents relies on our awesome 400 employees. Are you ready to be one of us?

If you are interested in making a difference in the lives of others and serving the public; if you are innovative, progressive, inclusive, dedicated, and looking for a workplace where you belong, consider applying to join our Coconut Creek family.

GENERAL PURPOSE:

Performs intermediate-level professional work in the Community Relations Division, specifically in the areas of marketing and social media strategy and content creation Responsible for creating graphics; event photography; planning, implementing and monitoring the Parks and Recreation Department's social media and marketing strategy in order to increase brand awareness; and improving marketing efforts to grow resident participation while maintaining City standards, ordinances and policies.

Salary: $62,712.00-$70,012.80/annually (Depending on Qualifications)

Hours of Work: Tuesday through Saturday, 8:00 AM to 5:00 PM. Some evenings will be required.

Essential Duties and Responsibilities

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the classification. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

• Builds and executes the City’s social media and marketing strategy, with focus on the Parks and Recreation Department
• Creates brand development strategies to generate a positive City image
• Creates marketing and promotional material
• Promotes Parks and Recreation Department services and initiatives using various forms of media
• Creates departmental videos
• Captures photos and videos at City special events and Parks and Recreation activities
• Serves as an on-camera Parks and Recreation representative
• Generates, edits, publishes, and shares daily content (original text, images, video or HTML) that builds meaningful connections and encourages community engagement
• Continuously improves the marketing and social media strategy by capturing and analyzing the appropriate social data/metrics, customer engagement, conversion rates, insights, customer habit/trends and best practices, and then acting on the information
• Creates content and monitors website and social media pages
• Responds to queries and comments on social media outlets
• Performs other duties as assigned and/or required by Community Relations division

Qualifications

Bachelor’s degree in marketing, communications, public relations or a closely related field; supplemented by at least five (5) combined years in marketing or graphic design and social media strategy (with no less than one (1) year of substantial experience in either discipline).

Must have experience with graphic design, print layout, and video editing. Web content management software knowledge a plus.

Must possess a Florida Class E Driver's License

The City reserves the right to consider alternate combinations of education, certification, training, and/or experience.

Knowledge, Skills, and Abilities:

• Knowledge of vocabulary, grammar, and punctuation rules, with the ability to proofread content submitted by others
• Knowledge of marketing trends and strategies
• Skill in using graphic design software (such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, etc.)
• Skill in using video editing software (such as Adobe Premiere)
• Skill in writing marketing strategies in a clear manner
• Skill in using marketing software (Google Analytics, SEO – Search Engine Optimization)
• Skill in using Microsoft Office products (Word, Outlook, Excel, Publisher, and PowerPoint)
• Skill in using social media outlets (Facebook, Twitter, Instagram, YouTube, LinkedIn, Nextdoor)
• Skill in providing good customer service
• Skill in exercising attention to detail
• Ability to effectively communicate and engage with a variety of internal/external audiences
• Ability to take seemingly uninteresting concepts and translate them into campaigns that drive civic engagement
• Ability to accept and apply constructive criticism from supervisors and peers
• Ability to quickly and independently learn new software
• Ability to organize work for timely completion while working with tight deadlines and shifting priorities
• Ability to use critical thinking skills to arrive at solutions and suggest improvements to processes
• Ability to portray a positive, upbeat, and approachable demeanor
• Ability to establish and maintain effective and cooperative working relationships
• Ability to clearly communicate and understand information in English, both orally and in writing
• Ability to regularly attend work and arrive punctually for designated work schedule (Tuesday-Saturday, 8:00 a.m. - 5:00 p.m., including some evenings)

Supplemental Information

Physical Requirements:
Depending on functional area of assignment, tasks involve the periodic performance of moderately physically demanding work, usually involving lifting, carrying, pushing and/or pulling of moderately heavy objects and materials (up to 50 pounds). Tasks that require moving objects of significant weight require the assistance of another person and/or use of proper techniques and moving equipment. Tasks may involve some climbing, stooping, kneeling, crouching, or crawling. Tasks may involve extended periods of time of standing, walking, or at a keyboard or work station.

Environmental Requirements:
Tasks are regularly performed inside and/or outside with potential for exposure to adverse conditions, such as dirt, dust, pollen, odors, fumes and/or poor ventilation, wetness, humidity, rain, temperature and noise extremes, machinery and/or moving vehicles, vibrations, electric currents, animals/wildlife, toxic/poisonous agents, gases or chemicals, oils and other cutting fluids, violence and/or disease, or pathogenic substances.

Sensory Requirements:
Some tasks require manual dexterity, in addition to visual and hearing acuity. Some tasks may involve identifying and distinguishing colors.