Job Description

Summary :

The Coordinator works collaboratively with the senior staff to create and deliver a communications strategy that aligns with the mission, vision, and core values of CHRISTUS Health across all ministries.

They will work with senior staff to draft written communications and develop presentations. This individual will assist with social media and online reputation management for CHRISTUS Health.

They are also responsible for engaging with online audiences in those areas to support and promote business objectives on social channels.

They also will oversee Associate culture within the health system’s headquarters, which includes but is not limited to, regular Associate activities.

The coordinator will work with and report directly to the System Director of Corporate Communications, while also working with the System Director of External Affairs and Vice President of Advocacy and Public Policy.

Responsibilities :

• Provides support for the System Communications and Advocacy leaders and staff, including coordinating various projects
• Schedules, organizes and coordinates departmental and organization-wide meetings
• Prepares materials and makes arrangements as needed for meetings and conferences
• Handles confidential calls and correspondence as necessary for Communications and Advocacy staff
• Collates outside invoices to appropriate departmental recipients and coordinates payment process with Accounting.
• Coordinates with other departmental staff to maintain and update the Intranet and CHRISTUS Central, our internal communications channel for Associates
• Maintain access to various email, news, and social subscriptions and monitor responses, directing them to the appropriate party when needed
• Leads activity planning for CHRISTUS special events, including holiday functions, Associate outings, and quarterly culture-building activities for system Associates.
• Proofread materials and review for brand consistency
• Support the creative team with digital asset management and presentation development as needed
• Understand key performance indicators (KPIs) that accomplish engagement goals defined in the social media plan / strategy and ensure the ministries’ social media presences are achieving those goals.
• Create a social media content plan that will achieve KPIs by engaging consumers and Associates. Work closely with the System Director of External Affairs in crafting and sharing engaging content.

Determine the appropriate mix of original vs. curated content.

Monitor the social media universe to find and address mentions of CHRISTUS and its facilities, both positive and negative.

Work with the System Director of External Affairs and regions to respond appropriately.

• Collaborate across departments to stay proactive regarding key issues / messages and ensure consistent branding, messaging, and responses when answering members on social networks, blogs, private messages, and email.
• Communicate in a professional but unique social media "voice" that is aligned with the culture and communication style of CHRISTUS Health and its regions.
• Collaborate with all other relevant contributors to collect original and user-generated content. Post content on relevant digital properties, and inform the audience on new postings.

Ensure content posted and distributed is error-free and consistent with the organization’s specifications.

• Assist in serving as an internal social media consultant on issue management, crisis communications, and social media strategy as needed.
• Work collaboratively with members of the region communications team to ensure that relevant content is disseminated effectively through appropriate social media channels, and assist in activity planning for CHRISTUS special events.
• Assist with story- and publicity-relevant photography and video assignments across the system, including shooting and editing photos and videos.
• Manage risk inherent in social media.
• Respond quickly and appropriately to comments on social media sites with minimal input.
• Privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations, and patient information.
• Authority to make significant judgment calls in relation to materials prepared for the web and for social media that represent CHRISTUS positively and consistently, and to speak on the system’s behalf online.
• Solid understanding of the social media universe and experience communicating via various online media, including the use of YouTube, Twitter, Facebook, Pinterest, LinkedIn, forums, and blogs from a business perspective.
• Ability to respond to complex or crisis-level issues in online forums in a way that addresses concerns and decreases further growth of issues, often quickly with little oversight.
• Must have the ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, social media, and various graphics and video programs.
• Must have the ability to occasionally work extended hours, including some weekends and evenings.
• Must have the ability to travel occasionally.
• Must have the ability to handle confidential information responsibly.
• Must have the ability to work with little supervision, set priorities, create schedules, and meet deadlines.
• Must be able to work rapidly, under pressure, and with frequent interruptions.

Requirements :

• Bachelor’s degree in communications, public relations, marketing, change management, or related field required.
• 1-2 years of related experience required.

Last updated : 2024-05-09