Description

As Christianity Today’s (CT) Marketing Specialist – Membership Growth & Retention, you will play a pivotal role in driving subscriptions and paid membership growth for CT. The ideal candidate will have a passion for developing member-related marketing campaigns and experience with campaign development. Success in this role will lead to paid membership growth, increased member engagement, and great user experiences.

Functions and Responsibilities

1. Develop and implement marketing strategies for subscription growth through email, social media, and other marketing channels.

• Use A/B testing to optimize end-of-article prompts, newsletter follow-up, and affiliate promotions.
• Test and implement new strategies to cultivate paid members into brand advocates, give gift subscriptions, and consider donating to CT.
• Identify and implement campaigns on owned channels (e.g. social media, e-blasts, and podcasts) to increase membership engagement and retention.
• Develop a calendar for campaigns, including monthly email blasts, seasonal campaigns, and other forms of membership focused marketing.

2. Develop incentives for subscription and renewal growth.

• Formulate and manage paid social media strategies relating to membership engagement and retention across organic and paid platforms, collaborating with the Marketing Specialist - Inbound & Engagement and Senior Editor, Audience Engagement to ensure a cohesive approach.
• Work alongside the Marketing Specialist – Full Funnel Digital Experiences to optimize all member communications, segmentation, and automations, including onboarding emails, upsells, renewal reminders, and win-back efforts.

3. Work closely with other members of the marketing team to ensure a cohesive, integrated approach across all aspects of the marketing funnel.

• Work closely with others on the marketing team to implement effective, brand-specific marketing campaigns.
• Work closely with the Marketing Designer and others on the marketing team to establish a consistent visual identity and marketing brand guidelines.
• Lead the annual budget planning process for member onboarding and retention. Manage invoice processing and monitor expenses.
• Perform additional job-related duties as assigned.

Requirements

Education:

• Undergraduate degree required. 
• B.A. or B.S., marketing, journalism, and/or business administration preferred.

Experience:

• 3-5 years in a digital marketing role required. Subscription marketing experience is strongly preferred. 
• Experience working with email marketing, copywriting, or Subscription Platform strongly preferred (especially Piano). 
• Basic or proficient understanding of budgeting is preferred but not required.
• Experience using analytics software, including Google Analytics or Omniture preferred but not required.

Knowledge: 

• Strong written and oral communication skills.
• Able to manage multiple tasks and meet recurring deadlines in a fast-paced environment. 
• Aptitude for creative problem solving and strong analytical skills. 
• Basic understanding of HTML/CSS. 
• Knowledge of evangelical Protestant theology, church, and culture.

Additional Information 

Benefits

• CT offers a comprehensive benefits package. Check out our careers page to learn more!

Employment Details

• CT headquarters are located in Illinois. This is a fully remote position.
• This full time position has a workweek of 37.50 hours per week.

Exact compensation may vary based on experience, skills, and location.