JOB SUMMARY: The Senior Director of Communication and Public Relations leads CHN’s efforts to build brand awareness among targeted audiences and the general public, market CHN’s programs and services to potential funders and clients and reinforce CHN’s reputation as an innovative leader in serving at-risk children and families. In addition to the direct management of communications activities, this individual will provide training and consultation to CHN leaders and works closely with the Executive Team and Board of Directors to achieve CHN’s communications and public relations goals.

ESSENTIAL FUNCTIONS:

1. Develop and implement a comprehensive communications strategy that aligns with the organization’s overall mission and goals.

2. Manage the organization’s public relations, including media relations, fund raising campaigns, press releases, and other external communications.

3. Create and maintain relationships with key stakeholders, including the media, government officials, and other organizations.

4. Develop and execute campaigns to promote the organization’s services and initiatives.

5. Monitor and analyze media coverage to ensure accuracy and consistency of messaging.

6. Develop and manage content for the organization’s website, social media channels, and other digital platforms.

7. Write and edit copy for press releases, newsletters, and other communications materials.

8. Manage the organization’s branding and ensure consistency across all communications.

9. Develop and manage the organization’s crisis communications strategy.

10. Track and report on the effectiveness of communications initiatives through Key Performance Indicators.

11. Offer training and consultation to leadership across the organization to increase understanding and skill in the area of public relations.

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JOB DESCRIPTION

12. In consultation with leadership, develop compelling stories that reflect CHN’s mission.

***THESE ESSENTIAL JOB FUNCTIONS ARE NOT TO BE CONSTRUED AS A COMPLETE STATEMENT OF ALL DUTIES PERFORMED. EMPLOYEES WILL BE REQUIRED TO PERFORM OTHER JOB RELATED MARGINAL DUTIES AS REQUIRED***

MINIMUM QUALIFICATION REQUIREMENTS:

Education & Experience

• Minimum of five (5) years of experience in communications, marketing, or public relations.

• Demonstrated successful experience in the following areas:

o Creating and executing comprehensive corporate media strategies.

o Maintaining positive relationships with print, television, and online media outlets.

o Developing and delivering content across multiple media platforms, including print, web, social media, and video.

o Coordinating crisis communications in high-stakes environments.

o Designing and maintaining corporate branding.

• Knowledge of Tampa Bay Area and statewide media landscapes.

• Excellent written and verbal communication skills.

COMPETENCIES & PROFESSIONAL DEVELOPMENT:

Annual Training Requirements:

• The following training topics are required annually: Sexual Harassment, Blood borne Pathogens, Workplace Accident Prevention and Reporting, Confidentiality and Privacy Practices, Diversity/Cultural Competency, Child Abuse and Neglect Mandated Reporter Statutes and Methods, Prevention of Violence in the Workplace, OSHA–related training, Crisis Prevention, DCF Services to Deaf and Hard of Hearing Modules 1-3, DCF Security Awareness and other Programmatic Trainings.

Knowledge Skills and Abilities:

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JOB DESCRIPTION

• Ability to communicate effectively, verbally and in writing. Ability to establish effective working relationships with coworkers, supervisors, and other individuals. Possess effective interpersonal skills.

Essential Physical Skills:

• Visual: ability to safely operate a motor vehicle, read printed materials, and make observations of physical facilities.

• Hearing: ability to understand and comprehend spoken dialogue in individual and group settings.

• Ability to speak clearly and effectively.

• Reasonable accommodation will be made for otherwise qualified individuals with a disability.

Environmental Conditions:

• Work in office settings and the community.