Manager, Marketing Research & Insights

Location: Pittsburgh, PA

Chicken of the Sea is an iconic American brand that was founded in 1930. Today, Chicken of the Sea enjoys broad distribution across all major retail channels, with growth opportunities in foodservice and outside the U.S. Chicken of the Sea International (COSI) has been wholly owned since 2000 by Thai Union (TU), the largest global producer of ambient seafood. Chicken of the Sea Frozen Foods is a sister U.S. company that focuses on frozen and chilled seafood sales. Other iconic seafood brands in the TU Global portfolio include John West, Mareblu, and King Oscar. Under the leadership of CEO Thiraphong Chansiri, Thai Union has more than tripled its revenue to over $4 billion annually and has an aggressive growth agenda. Chicken of the Sea International operates under the common corporate vision, mission and values of Thai Union, an industry leader in sustainable fishing practices and manufacturing processes that capture the freshness, nutritional value, and sensorial experience of seafood.

The global organization lives by the 6 deeply held values: Passionate, Humble, Respectful, Responsible, Collaborative, and Innovative. COSI is an organization that is very proud of its heritage. First established as VanCamp seafood company more than 100 years ago (1914), the company celebrates its story as one of the oldest food companies in the country that is still in operation. The company is currently undergoing a significant business transformation aimed at accelerating business growth.

About the Role:

The Marketing Research & Insights Manager will provide leadership for COSI’s brands. You will support the business with consumer-based brand strategy and category insight recommendations and must be comfortable presenting strategic recommendations to key members of the cross-functional team. This role will primarily impact the marketing, innovation, sales planning and retail sales teams. Like all roles on this team, you will wear many hats.

This role requires a self-starter mindset, high degree of ownership, drive, and the ability to leverage data in support of driving channel growth. It is an exciting time for our North American business. We are building a team with a strong and diverse set of skills and experiences, and high entrepreneurial spirit.

Responsibilities :

• Lead marketing research to support innovation and branding efforts - inspire new thinking and identify white space opportunities by evaluating the consumer landscape, leveraging trends, social listening and evaluate/translate marketplace intelligence

• Provide category management expertise and share ongoing shopper insights with brand and retail sales teams to inform customer category reviews

• Synthesize new insights from existing data sets to develop clear and concise communication of information that compel action with storytelling and data visualization

• Integrate data and insight from multiple sources (primary, secondary, and syndicated) to drive holistic business recommendations and strategy development

• Curate consumer and category trends to influence business growth and brand relevance within the product portfolio

 • Design and execute primary research by outlining business and research questions, evaluating research methodologies and execution and managing vendor partnerships and delivery of reporting.

• Translate business objectives to key consumer questions and identify ways these problems can be solved

Requirements:

• 5 years of relevant work experience in CPG, preferably in food industry

• This role requires a creative person who can adapt to shifting priorities and pull multiple pieces of data together to create a selling story to highlight insights for the team

• Must be collaborative and able to work cross-functionally to manage the development of best-in-class category and shopper insights

• High level of proficiency using Nielsen/IRI or other Retail Sales and consumer panel data sources

• Working knowledge of market research principles; shopper behavior studies; marketing mix modeling; sales attribution studies; consumer testing and predictive studies

• Excellent verbal, written communication, and presentation skills

• Proven analytical, organizational and planning skills

• Proficient with Excel, Word and PowerPoint Microsoft applications

• Ability to deliver positive results in a team working environment with a diverse group of internal and external customers

• Comfortable traveling to work with customers throughout the country

• BA/BS Required; MBA preferred