Description

Cheba Hut Franchising, Inc. is a core-values driven company based in Fort Collins, CO, and is the franchise support company and corporate HQ for Cheba Hut "Toasted" Subs, the OG marijuana-themed sub shop that fills bellies with dank food and communities with chill vibes.

Cheba Hut was created by our founder because he wanted a cool place to work that served up great food in a relaxed environment, and since 1998 Cheba Hut "Toasted" Subs has been the neighborhood hangout for curing cottonmouth and the munchies. Each shop from our OG location in Tempe, AZ, to our newest locations across the U.S. are places where everyone, from customers to crew, truly feel welcome and get to have a genuine and authentic experience. The vibes of the in-shop experience are mirrored at Cheba HQ, creating a fun, dynamic, and safe office environment where members of the HQ squad can show up authentically and do their best work.

At Cheba Hut HQ, we are growing and evolving our franchise operations and support. In support of this goal, we are making key additions to our team and are looking to add a knowledgable Digital Marketing Coordinator to our marketing department.

The Digital Marketing Coordinator will support the Director of Digital Marketing. This position involves a hands-on approach to various digital marketing channels, with a focus on SEO/SEM, local listings management, paid media campaigns, website content, and execution of email, push notifications, and text messaging campaigns. The Digital Marketing Coordinator will assist in enhancing Cheba Hut's digital presence, ensuring effective and innovative digital marketing strategies are implemented.

This position is based 100% in office, and the successful candidate must be able to reliably commute, Monday-Friday, to Cheba Hut HQ in Fort Collins.

Duties & Responsibilities

SEO / SEM

• Assist in developing and executing SEO/SEM strategies
• Monitor and report on search performance analytics
• Manage and update Google Business Profile, Yelp listings, and Bing Places
• Oversee Brightlocal Management and other 3rd party local management tools

Paid Media

• Coordinate and manage Google Ads campaigns and other 3rd party platforms
• Analyze and report on campaign performance

Website

• Update local page information and create promotional pages
• Ensure website content is current and reflects brand standards

Email, Push, Text (EPT)

• Set up and execute email campaigns, push notifications, and text messaging
• Collaborate with marketing team to develop creative and effective messaging

Benefits

• Medical / Dental / Vision insurance for employees and qualified family members (w/significant employer contribution towards premiums)
• 401k w/employer match
• Bonus potential
• Paid Time Off
• Paid Holidays
• Robust Employee Assistance Program
• Quarterly Cheba Hut food & merch credit

Requirements

Experience, Skills & Abilities

• Bachelor's degree in Marketing, Communications, or related field preferred
• Familiarity with SEO/SEM, Google Analytics, and digital advertising platforms
• Proficiency in Google Apps and digital marketing tools
• Strong analytical skills and attention to detail
• Excellent communication and project management skills
• Ability to work collaboratively in a team environment
• Act with Core Values in mind: Hustle, Show Respect, Own It, Pay it Forward, Keep it Real
• Demonstrate integrity
• Demonstrate self-direction
• Able to establish priorities
• Able to work in a diverse culture
• Able to follow oral and written instruction
• Able to receive/give direction
• Comfortable working with a variety of software, hardware, and applications
• Willingness to solve complicated problems and see projects through to completion

Working Conditions

• Ability to lift up to 20lbs
• Ability to work, sitting or standing, at a computer in an office environment up to 8 hours per day
• Ability to communicate via voice (phone) and email
• Must have consistent access to a working smartphone
• Must feel comfortable with Cheba Hut's marijuana-themed culture