About Us

Within the sweeping panorama of the north Georgia foothills, Chateau Elan began with the planting of the vineyards in 1981. From these lush vines has grown a 3,500 acre conference and leisure destination. We welcome your interest in applying for a position with Chateau Élan Winery & Resort. For many years, we have served our guests with the highest level of products and service in luxury resorts. We owe our growth and success to our associates who have served our guests with dedication and pride. The key to our continued growth is found in satisfying and exceeding our guests’ expectations. We look for people with personality, energy, enthusiasm, excellent grooming and commitment. We nurture and train our associates throughout their tenure here. They, in turn, provide the highest level of guest service making Chateau Élan the special place it is today. Perks include but are not limited to discount hotel stays, discount spa services, discount golf, discount food and beverage, discount retail as well as access to the YouDecide® discount program. YouDecide® offerings include negotiated pricing arrangements for vacation destinations, hotels, vacation planning, rental cars, movie tickets/rentals, consumer electronics, consumer goods and services, personal services and even discounts on cell phones and plans. Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply.

Overview

This role involves managing individual projects, media and influencers relations, handling socialmedia platforms, internal communications and performing administrative duties. It involvesleadership, creative, analytical, digital, commercial and administrative responsibilities. Specifically,you will perform the following tasks to the highest standards:

Business Function

• Develop, proactively manage and implement the annual hotel marketing and PR plan to include mediarelations, social media, internal communications, eCommerce, brand recognition and loyaltymarketing within budget guidelines

• Responsible for measuring key performance indicators relatingto all marketing and PR activities, promotions and campaigns, and producing performance reportsfor all key stakeholders

• Manage the roll out of marketing and PR initiatives to support the hotel inmeeting their targets, also by leveraging key function activity with corporate communications,eCommerce, marketing operations, strategic partnerships

• Oversee the execution of all promotionalactivities, whether local, regional or global, across all available channels, ensuring brand adherenceand effectiveness

• Manage all media relations activities and information, including maintaining anddistributing press kits, press releases, photo library, brochures, newsletters, key personnelbiographies and hotel question and answer sheet

• Oversee media visits and develop key mediacontacts, manage press conferences on site and be aware of media events and activities in the localarea and community

• As the key media liaison, source and pitch interesting, newsworthy storiesrelating to the hotel including, but not limited to F&B, rooms, spa, architecture and design, teammembers and corporate responsibility

• Ensure sales and F&B teams receive full marketing and PRsupport including collateral

• Always be the brand champion ensuring all collateral conforms toagreed brand standards and content is compliant of corporate guidelines and within budgetguidelines across all activities

• Manage internal communications in the hotel and takeresponsibility for updating regional office of any local stories, awards and sponsorship events topromote locally, regionally and globally

• Develop, manage and grow a tailored social media strategyto drive engagement and grow loyalty

• and manage all hotel level CRM and database requirements

• Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomesthat work to support the commercial strategy of the business

• Identify local partnershipopportunities with the regional team, and oversee the on-going execution of revenue drivingactivities

• Responsible for building a coherent social media strategy for the hotel and its outlets •Seek to grow social media followers and to enhance interaction with customers on these sites usingrelevant tools and techniques

• Respond to customer postings as appropriate tackling anycomplaints and issues Managing Execution

• Achieve agreed performance goals and marketing andPR objectives of role set out by the Line Manager

• Manage and execute local news or storiesaffecting hotel business and share across region

• Be the marketing and PR representative in hotelcommercial focus meetings, and proactively identify revenue-driving opportunities with other keystakeholders

• Conduct continuous analysis of competitive environment and consumer trends, anduse findings to continuously evaluate and drive commercial success and social media activity

• Lead effective content management across all available channels, including hotel website , OTAs,social media, mobile marketing and PR and partnership programs

• Participate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops andtrade-shows Developing Talent

• Establish excellent open communication with all operationalteams, i.e. GM, Dir. of Opts and other department heads throughout the resort

• Develop and maintain good working relationships with various levels of HEI's personnel including corporate andregional marketing and communications teams, corporate brand, eCommerce, loyalty andpartnership teams

• Proactively develop and maintain effective working relationships with allexternal customers to include key members of the media, community organizations', local andmunicipality government officials, local industry organizations' as well as suppliers and agencies

• Excel at being an effective team player to all corporate, regional and hotel level personnel bydemonstrating a 'can do' and customer focused attitude, providing peer support, cross-functionaland across regions

Responsibilities

What are we looking for?

A Director of Marketing serving HEI is always workingon behalf of our Guests and working with other Team Members. To successfully fill this role, youshould maintain the attitude, behaviors', skills, and values that follow:

• Previous Marketingexperience in a similar environment

• Experience of managing and motivating a team along withevidence of driving successful team results

• Experience of developing, creating and managingpromotional campaigns and marketing and PR activities with associated costs and working tobudget restraints

• Complete understanding of key functions relating to marketing and PR strategiesand initiatives whilst managing multiple work streams

• Experience in developing and implementingeffective and realistic marketing and PR plans and strategies, including budget evaluation

• Demonstrates ability to interact effectively with various levels of management

• Outstanding communication skills in all areas of writing, listening and speaking English.

• Communicates key information effectively to all levels of management using a variety of communication tools

• Proficiency in budget management, project and time management

• Able to think analytically, critically and strategically when faced with unique opportunities and challenges, prioritizing andidentifying productive solutions

• Demonstrates a sound understanding of commercial awarenessand has the ability to influence others in key situations whilst maintaining positive relationships

• Demonstrates excellent interpersonal skills to include strong leadership and cultural sensitivity

• Executes calculated risks with pre-determined successful outcome

• Able to relate to the marketing and PR world and adapt to changing priorities quickly and with ease • An accomplished leaderoffering excellent judgement, time management and decision making skills

• Friendly demeanor, positive, enthusiastic and delivers strong customer focused work ethic

• Excellent problem solving and decision making skills who can work autonomously whilst keeping all parties informed

• Creatively minded and has a desire to work in marketing and PR for the hospitality industry

• Demonstrated self-starter with excellent attention to detail

• High energy and the ability to motivate and manage a team through leading by example

• Resourceful, customer focused and results oriented

• Enjoys working collaboratively, key team player with a "can do" attitude and thrives on achallenge It would be advantageous in this position for you to demonstrate the following capabilitiesand distinctions:

• Previous experience of working in a marketing and PR role in a luxury hotel setup

• Experience of working with key marketing partnerships, media and design agencies

• Develops the annual Marketing plans including creative development, media planning and field marketing for the hotel.• Oversees property level marketing planning and execution to ensure business goals and key HEI strategies are appropriately represented in property marketing plans.• Manages relationship with senior partners including Property Leadership, Regional Teams, Ownership Community, as well as Senior HEI Function Leaders.• Responsible for email marketing execution• Attends Hotel, Brand and ownership meetings as requested in support of delivery of Property Marketing Plan.• Performs any other duties as assigned.

Qualifications

• Bachelor's Degree in Marketing or relevant field is required.• 5 years of professional experience in Marketing or related function, demonstrating career growth and a track record of results delivery in the Hospitality/Travel industry preferred.• Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies.• Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop,Adobe Illustrator.• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotelrevenues.• Ability to effectively communicate and influence key leaders in the organization.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs ​through EyeMed. ​Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status. 

Work today, get paid today! We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.