JOB SUMMARY

The Marketing & Creative Strategy Manager is responsible for the execution of effective marketing and brand strategies, as well as tactics to drive company growth. Manage marketing campaigns and projects from inception to completion, including post campaign analysis, brand audits, analyst success metrics and reporting. Partners with outside agencies and internal stakeholders to develop campaigns that include but not limited to advertising, direct mail, email, trade show and/or event marketing. Manage programs to positively impact business prospect, customer and our internal organization's perception of Charter's brand.

MAJOR DUTIES AND RESPONSIBILITIES

Responsible for supporting all efforts to simplify and enhance the customer experience.

Creates tactical marketing plans for specific campaigns in collaboration with cross-functional

teams, and successfully manages the execution of those plans.

Partners with agencies to design local and national marketing programs across multiple channels.

Develops effective marketing and branding tactics that are in alignment with the overall brand and drive business results across product lines, across customer/prospect segments and verticals.

Delivers product messaging for go-to-market activities, working with cross-functional teams and subject matter experts (SMEs), including the development of emotional value propositions for new products.

Manages brand and marketing activities; coordinates with leadership across the

organization and acts as a resource and brand expert for cross-functional teams to leverage.

Facilitates brand ambassador culture.

Creates integrated campaigns that can be leveraged across the country to target prospects in their local markets.

Participates and certifies the quality of the material through thorough and meticulous

proofreading so to accomplish the flawless execution tactics.

Manages activities, working across the organization to facilitate and nurture relationships between industry analysts and internal SMEs and leadership.

Performs other duties as requested by supervisor.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English
• Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way
• Ability to communicate with all levels of management and company personnel
• Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
• Ability to efficiently manage resources and prioritize tasks
• Ability to think creatively
• Ability to build strong relationships with customers and colleagues
• Strong complex project management skills, demonstrating the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables
• Ability to work independently and make recommendations and decisions autonomously
• Ability to conduct formal presentations to all levels of management
• Ability to maintain confidentiality
• Strong attention to detail, balanced with the ability to think strategically
• Ability to motivate and supervise others

Related Work Experience

Industry experience in telecommunications, B2B marketing, technology

or related industries - 4 years

Experience in managing integrated marketing and brand campaigns

Management experience - 2 years

Education

Bachelor's Degree or higher in Marketing, Business, Communications or related field or

equivalent experience

PREFERRED QUALIFICATIONS

Skills/Abilities and Knowledge

Knowledge of cable television, high speed Internet and phone products and services

Related Work Experience

Experience in managing traditional and online/social media planning a plus

Experience in brand management

WORKING CONDITIONS

Standard Office environment

Some travel may be required