Centerline is a digital marketing and creative agency for B2B brands.

We are looking for an Associate Strategy Director to serve as the marketing SME for some of the world's most iconic brands. In this role, you will conduct strategy work such as competitive analysis, stakeholder interviews, messaging creation and campaign planning. You will also communicate best practices tot he team and work with them to ensure content and campaigns adhere to the define strategy and accomplish the client's goals.

The ideal candidate has a breadth of digital marketing experience with specific focuses in the following areas: campaign planning & measurement, media planning & buying, account-based marketing, and audience/competitive research.

In this role you will:​​​​​

• Work directly with clients to help identify opportunities, propose and manage work

• Develop strategy deliverables and oversee creative execution to hold work accountable to best practices and established goals

• Lead workshops for clients related to strategy work like audience research, messaging, marketing campaigns, website redesigns, etc.

• Elevate the maturity of our capabilities and offerings from within (including providing guidance on new & emerging digital trends and technologies and upskilling current employees)

• Work with account and new business leads to identify potential opportunities in target accounts, providing background research and recommendations for proposals

• Work with marketing and agency leadership to promote Centerline's expertise

• Translate clients' business objectives into campaign plans, messaging frameworks and proposals. Then, you will confidently explain how those strategies will pull our clients’ customers through the buyer's journey.

• Create end-to-end digital campaigns — from planning to creation to measurement.

• Produce insights based on primary and secondary research and data analytics (web, search, social, etc.) in order to analyze behavior, values, and needs, making recommendations based on insights.

• Partner with cross-disciplinary teams of Centerline employees and clients to measure and optimize marketing campaigns.

• Partner with Account Directors, Account Managers, Creative Directors and others to proactively identify opportunities for clients to drive better results through digital campaigns.

Requirements:

• Minimum 7 years of experience within a relevant field, plus a Bachelor’s Degree
• The ability to understand complex business information and create marketing programs that accomplish business goals
• Proficiency working with common marketing technologies for activities such as digital analytics, marketing automation, account-based marketing, campaign performance monitoring & testing
• A track record of success as a partner to other team members to bring a fresh perspective to digital campaigns
• Effective written and verbal communication – from presenting to client executives, to conveying insights to our internal team
• Strong ability to visualize work for internal and client presentations; working knowledge of all Mac presentation applications, including Pages and Keynote, preferred
• A keen interest in continual, self-motivated learning… and sharing relevant business information and inspirational resources
• A passion for working with highly creative and motivated people
• Preferred Experience/Certifications: Google Analytics, AdWords, Pardot, HubSpot, Demandbase

About Centerline Digital

Founded in 1996, Centerline Digital is headquartered in Raleigh, N.C. We understand the complexities of the B2B landscape. Expertly pairing insight and impact.

Centerline is committed to ensuring diversity, inclusion and respect continue to permeate the fabric of our company culture. We embrace, support and encourage individual differences in age, color, ability or disability, ethnicity, family or marital status, gender identity or expression, language, national origin, political affiliation, race, religion, sexual orientation, veteran status or other characteristics in our employees, clients and suppliers. And we believe the collective sum of these differences has a significant and positive impact on our success.

Centerline offers competitive salaries and an excellent benefits package that includes fully paid employee medical and dental benefits, a matching 401k plan, paid time off for volunteer work, and company paid gym memberships.