Position Summary: At Cedar Ridge, the Creative & Social Content Manager is responsible for assisting in the development of brand communications and creative across all channels. This role will be vital in supporting our overall brand strategy and Cedar Ridge’s regional growth plans. The key responsibilities will encompass the development and posting of engaging brand content across social media, assisting in the management of paid social campaigns, and reporting on key marketing metrics. The secondary responsibilities involve supporting the design and execution of the integrated advertising campaigns, as well as marketing executions for sales team and Visitor Center.
An ideal candidate will also have an integrated marketing mindset and know how to leverage different channels to build awareness, momentum, and excitement for our brand. In addition, they will have experience creating high-quality photography and videography to drive awareness and engagement online and at retail. (A passion for whiskey doesn’t hurt either!)
Job Responsibilities

• Develop, distribute, and manage content plan and calendar for social media channels. Manage day-to-day social media community in HootSuite and in native platforms by reading and responding to consumer messages as needed. Including the development of video and photography assets.
• Manage and build brand relationships with whiskey community and key brand partners to grow Cedar Ridge audience and develop content.
• Curate and monitor user-generated content, Facebook groups and brand @tags across social platforms, interacting with consumers as needed.
• Develop and distribute weekly and monthly email newsletters.
• Work closely with Sales and Visitor Center teams to ensure brand messaging is aligned across all brand communication channels. Direct the development of point-of-sale materials, merchandising, and promotional materials.
• Capture and edit visually engaging photo and video content, native to brand and social media channel. Content to be captured at distillery and events includes product shots, interviews, lifestyle imagery, etc.
• Assist and manage freelance partners/agency in the creation and execution of marketing and communication materials in all print and electronic mediums. Manage relationships with advertising, print vendors, and agency partners as requested.
• Evaluate key social media analytics including engagement, message volume, response time, and others to ensure the brand is aligned with industry benchmarks and meeting KPIs.
• Support and implement paid media campaigns supporting brand and content strategy; manage budget for paid social. Schedule and optimize social media advertising to support brand awareness and traffic campaigns.

Qualifications

• Bachelor’s degree or comparable experience in marketing, advertising, communications, graphic design or related field
• 3-5 years of brand creative and/or social media management experience, with preference in the consumer packaged goods industries
• Excellent working knowledge of Facebook, Instagram, YouTube, TikTok and other social media best practices
• Experience with graphic design software (Adobe Suite, Canva), basic video editing, and social copywriting
• Experience in audience set creation, A/B testing, monitoring and analytics reporting (Google Analytics, Facebook analytics, etc.)
• Strong organizational skills and the ability to manage multiple tasks and deadlines
• Ability to work independently and as part of a team
• Passion for creating engaging content
• Customer service oriented

Minimum/Physical RequirementsPhysical demands with activity or condition existing a considerable amount of time include sitting and typing/keyboarding using a computer (i.e., keyboard, mouse, and monitor) or calculator
Physical demands with activity or condition existing an occasional to rare amount of time including walking, carrying, reaching, standing, and stooping
Additional DetailsFull Time: Flexible schedule including nights, weekends for account events and sampling needs on occasion
On-Site position
PTO: 10 days yearly pro-rated and available after 60 days of employment
401k after a year of employment
Bi-Weekly pay
Salary Incentive package
Per Diem Allowance
Paid Holidays: NYD, Memorial Day, 4th of July, Labor Day, Thanksgiving and the day after, Xmas Eve and Xmas Day.
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