Description As the Conversion Rate Optimization (CRO) Specialist, you will help increase subscriptions by recommending and building on-site tests, promotions, and personalization experiences to optimize the user experience. The CRO Specialist will assist in the execution, monitoring, and reporting of ongoing testing and optimization initiatives. They will leverage quantitative and qualitative data to recommend new features and strategies to improve customer satisfaction and drive subscriptions. Your expertise in A/B testing, data analysis, and user experience will contribute to achieving business goals and improving overall online performance across all Crain brand websites. Responsibilities Setup, monitor, and analyze digital A/B and multivariate tests; communicate discoveries and insights to stakeholders. Leverage quantitative reports, heatmaps, and qualitative survey data to generate new A/B test ideas & functionality improvements that will improve the user experience. Maintain testing roadmap and prioritize tests based on projected level of impact. Analyze site activities and effectively communicate insights on customer experiences, site performance, campaigns, and site behavior. Adhere to the testing and optimization ongoing project timeline requirements. Participate in weekly progress meetings to update stakeholders on current projects and deliverables. Stay up-to-date with best practices and industry trends related to CRO. Continuously seek opportunities to enhance the effectiveness of CRO efforts. Basic Qualifications 1-3 years of experience in website optimization and testing Familiarity with on-site testing platforms (Adobe Target, Optimizely, Piano) Familiarity with web analytics and measurement tools (Adobe Analytics, Google Analytics) Understanding of customer experience levers that drive online engagement and conversion Self-motivated with critical attention to details and deadlines Experience with website development (HTML/CSS, JavaScript) Preferences Knowledge of and experience with UX design principles Experience with heat map analysis, user testing, and other CRO technologies Experience in data visualization/reporting This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated base salary range for this position is $55,000 - $60,000. The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance. #LI-Remote #LI-KL1 #associate #marketing #full-time Visit us at www.Crain.com @CrainComm Environmental Demands Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. An “in-office” role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves. A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting. We cannot employ a work from home employee unless they reside in one of these states. A “hybrid” role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval. Many positions will also include work done in “the field.” Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work. Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs. Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Crain is one of the largest privately-owned business media companies with more than 20 leading business, trade and consumer brands in North America, Europe and Asia. Crain’s uncompromising journalists, industry experts and business insiders share one vision: to produce stories, communities and platforms that empower our audiences’ success. 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