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We are looking for someone that will lead all key workstreams within the brand strategy and lifecycle marketing planning. This will be for a subset of CBS series and programs (including Studio programs) as part of a cross-functional planning team. This includes developing strategic, highly creative and effective 360 campaigns to drive awareness and tune-in for entertainment properties, as well as working with third party partners to represent studios series’ marketing plans for other platforms.
The Marketing Strategist will gather appropriate data and customer insights to develop, produce, implement and measure strategies and plans with mass-media, social media, promotional activities and other tactics that effectively align to the target audience(s) and campaign objectives as set by the cross-functional team. This role will also work with internal teams and external partners, including our media agency and other out-of-house agencies and third-party distributors where applicable, to develop and implement engaging, innovative and strategic marketing and content plans that help drive viewership of our entertainment content.
Come join our team!
CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry’s most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.
ADDITIONAL INFORMATION
Hiring Salary Range: $85,600.00 - 107,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
Full Time
Business Services
$77k-96k (estimate)
04/29/2024
06/28/2024
STRATFORD, CT
100 - 200
2019
$10M - $50M
Business Services
The job skills required for Marketing Strategist include Insight, Marketing Communications, Initiative, Planning, Project Management, Digital Media, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Strategist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Strategist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Strategist positions, which can be used as a reference in future career path planning. As a Marketing Strategist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Strategist. You can explore the career advancement for a Marketing Strategist below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Strategist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Strategist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Strategist job description and responsibilities
Design and implement marketing strategies aligned with business targets.
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Also known as a marketing specialist, marketing strategists perform market research on behalf of a client and develop a plan to create brand awareness and achieve a specific goal.
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Generate innovative ideas to promote our brand and our products.
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Liaise with internal teams and ensure brand consistency.
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Represent the marketing team on project teams, as assigned, creating effective marketing and communications plans for both external and internal initiatives.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Strategist jobs
An expert marketing strategist will be able to examine the current business operations and processes, find the gaps, and put together a plan to build a better foundation.
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The strategist must understand market structure, targets, unique advantages, communications, and channels.
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When choosing a marketing agency partner, make sure they’re capable of driving the results they promise.
03/06/2022: Somerset, NJ
You should possess extraordinary analytical skills. Furthermore, you should also possess good communication skills.
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They can use their communication skills to find out what the clients want and come to an agreement on what kind of marketing campaign best suits their needs.
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Step 3: View the best colleges and universities for Marketing Strategist.