Marketing Manager

Position Summary:

Marketing Manager is responsible for creating and developing original content specific to Caymas Boats business operation and other brand engagement priorities for social, print, and other digital platforms. Will create new marketing initiatives and strategies, as well as one-off concepts for national and regional markets. The position will oversee the pilot phase of new ideas, and create and execute a go-forward operation plan and launch strategy for all new original content projects. Marketing Manager will also provide oversight on the alignment and continuity of content on all social and digital platforms.

Essential Functions:

• Collaborate with the Social Media team and its content agenda and other organic activity
• Facilitate the creative direction of engagement content for each of Caymas Boats’ product lines
• Develop plans for and organize engagement content pre-production, including project purpose, budgets, timelines, and creator resources as well as storyboards, shoot locations and featured participants as required
• Consult on concepts and the digital production of brand in coordination with dealer activities and regional events
• Consult with the leadership team on digital content concepts and overall brand strategy
• Work with leadership team to align social media activity with the company’s boat show schedule.

Qualifications & Requirements:

• Proficiency in social media strategy, as well an ability to produce timely and engaging content around live events and other notable content opportunities
• Generate creative content and copy material
• Ability to oversee and manage scripts, live tapings, and postproduction
• Experience editing with applications such as Avid, Final Cut or Adobe Suite (Premiere, After Effects and Photoshop)
• Skill in the use of social media platforms and industry-standard publishing tools
• Familiarity with media planning preferred
• Experience with digital advertising is a plus
• Collaborative team player able to work with a variety of departments and different personalities
• Strong organizational, time-management, verbal and written communication and problem-solving skills
• Ability to present ideas clearly and concisely in-person and through planning documents
• Ability to function in a fast-paced environment, handle multiple projects simultaneously, and adhere to deadlines
• Coachable and possesses a positive attitude; able to handle creative direction/feedback
• Ability to travel and maintain a flexible work schedule (holidays, weekends, evenings)
• Highly self-motivated

Suggested Education & Experience Guidelines:

• Bachelor’s Degree in Marketing, PR, Communications or related field of study
• A minimum of 5 years professional work experience in digital production, content development, live TV or related fields
• Familiarity with the fishing and boating industry, have a passion for the outdoors.
• Proficient computer skills including Microsoft Office

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Ability to Relocate:

• Ashland City, TN 37015: Relocate before starting work (Required)

Work Location: In person