Description

We are looking for a dynamic, self-starting individual who values a team environment and wants to sky rocket within their career with a growing company. Castle Residential invites you to review the position for our next Director of Marketing and apply directly through the online link. We are looking forward to meeting you! 

Here’s a little about us:

Castle Residential is Florida's most innovative full-service property management firm. We specialize in leasing, pre-development planning, and marketing of all multi-family asset types. We deliver remarkable services through our persistent commitment to achieve the highest performance from every asset we manage.

Our tailored and ambitious approach allows us to cater to each property’s needs and strategize based on market-specific drivers such as geographical location, renter profiles, property personality and unique selling facts. Our management method is individualized and is not a one-size-fits-all. Whether we are working with large scale financial institutions or boutique developers, our capabilities are proven and time honored

THE ROYAL SERVICE LEADER: Castle Residential’s focus is to create remarkable experiences for our esteemed partners and valued residents living in our managed communities. Our emphasis on providing extraordinary client & resident care is the cornerstone of our ethos and is Royal Service; which was created by CR's Chairman & Founder, James Donnelly, and modeled after Ritz Carlton’s Legendary Service School.

RESPONSIBILITIES:

Tasks listed below and are not an exhaustive list of all the tasks that may be required for this position.

The Director of Marketing’s duties and responsibilities may include but are not limited to the following:

Job Summary: Responsible for the planning and execution of brand and digital marketing strategies with the goal of maximizing asset performance for multifamily assets managed by Castel Residential.

Essential Responsibilities:

•  Works with direct supervisor, business leaders and clients to develop client marketing plans and individual asset marketing strategies, timelines, and budgets within an assigned portfolio that promote each community’s brand and achieve its goals over the life of the asset. 
•  Manages relationships with outside marketing suppliers to deliver individual asset identities, marketing campaigns, visual media, websites, sign programs and other online and offline marketing communications. 
•  Implements and executes marketing plan for each community within assigned portfolio consistent with client marketing goals and CR brand strategies. 
•  Ensures all marketing activities are consistent with Castle Residential and community brand standards to ensure that our mission, core values, “voice,” trademarks, logos, colors, typography, and regulatory restraints are consistently applied to all marketing communications. 
•  Monitors business activities for assigned portfolio to measure and report on marketing metrics, reputation sentiment, and evaluates the business impact of marketing activities, to make recommendations for optimizing results. 
•  Participates in the annual business planning and budgeting process for each community by recommending marketing and advertising strategies. 
•  Manages on-boarding and off-boarding of communities within assigned portfolio. 
•  Provides on-going marketing support to community onsite teams, Regional and executive team, and client. 
•  Responsible for overall asset performance success with client representative, operations leader, and capital improvements representative. 

Other Responsibilities:

•  Completes various human resources, financial, administrative, and other reports and analysis, and performs other duties as assigned or as necessary. 
•  May manage exempt and/or non-exempt teammates. 
•  Is partially or wholly accountable for the performance and results within own discipline or function. 
•  Adapts departmental plans and priorities to address resource and operational challenges.
•  Decisions are guided by policies, procedures and business plan; receives direction from Executive team. 
•  Provides technical guidance to teammates and colleagues. 
•  Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
•  Practices proper safety techniques in accordance with Company, property, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, teammate/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s). 
•  Identifies areas for improvement and offers suggestions to improve efficiency and productivity.
•  Keeps abreast of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training classes, research and/or subscribing to the internet or other professional publications, or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility. 

Working Conditions:

• Work in an office environment. 
•  Must be able to view computer screens and other electronic equipment, paper reports, and journals for extended periods of time where visual strain may result. 
•  Must be able to push, pull, lift, carry, or maneuver weights of up to ten (25) pounds independently and twenty-five (50) pounds with assistance.
•  May be required to perform physical actions such as bending, stooping, crawling, and work in other positions necessary to accomplish the installation of computer systems and equipment. 
•  Occasional travel may be required to attend business meetings, training classes, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. 

Requirements

OTHER KNOWLEDGE, SKILLS, AND ABILITIES:

•  Minimum three years of experience in a marketing role within a creative or digital agency and/or medium to large service-oriented company required. 
•  Creativity, problem-solving, and effective communication skills are essential. 
•  Proven ability to use diplomacy, persuasiveness, and good judgment in constructing messages, replies to inquiries and comments, and other communications both inside and outside of the organization.
•  A degree in marketing, advertising, communications or business is preferred. 
•  Knowledge of rental housing operations and real estate-related marketing concepts and terms to read, interpret, and apply information is preferred. 
•  Demonstrated proficiency in word processing, spreadsheet, and data management programs to prepare, deliver, and present required reports. 
•  Demonstrated mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions, and calculate percentages to complete financial records, budgets, and other fiscal reporting information.

WORKING CONDITIONS AND ENVIRONMENT:

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

LANGUAGE ABILITY:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

REASONING ABILITY:

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.