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Castle Megastore Group is Hiring a Digital Sales & Social Media Marketing Specialist Near Phoenix, AZ
Job Details DescriptionWhat's the job?As the Digital Sales & Social Media Marketing Specialist, your primary focus will be to increase our online sales, grow our brand awareness, attract new consumers and drive overall results. You will create and execute captivating marketing, sales and educational campaigns for various social media platforms, email campaigns, texting, webinars, and blogs. You'll partner with our sales and operations executive team to develop captivating content that resonates with our customer. What You'll Do
Develop and implement a digital marketing strategy in alignment with executive team
Manage and create relevant and appealing content for social media efforts
Ensure that all marketing campaigns are effective and engaging while accurately representing our brand
Create and implement a plan to employ key resources of digital marketing such as SEO, content creation, email marketing, pay-per-click, affiliate marketing, social media advertising and campaigns, conversion optimization and affiliate partnerships.
Create and manage our internal marketing calendar
Attract customers and drive sales by maintaining a meaningful, continuous presence on diverse online platforms such as Snap Chat, Pinterest, Facebook, YouTube, TikTok, Instagram, X (previously Twitter), text, and email
Manage all direct message, comments, and shares
Ensure a positive brand experience in all marketing efforts
Create engaging material that resonates with our customers and drives results
Oversee and measure paid ad campaigns within guidelines and budget
Analyze, track and report to executive team on performance driven KPI metrics to determine ROI, and overall effectiveness of marketing campaigns
Promote and advertise trade shows, special events and in store promotions
Ad hoc projects as assigned
What You Bring
Bachelor's degree preferred in marketing, business, advertising, communication.
You are a passionate sales and customer focused individual who is always up to date with current trends and digital marketing
Able to consistently meet deadlines and deliverables
Proven track record and experience in B2C online retail sales
Knowledge of B2C lead generation strategy
Expertise in social media management and Shopify analytics dashboards
Understands industry standard analytics tools such as Google Analytics
Digital marketing and social media branding experience is required
Very detail oriented with exceptional written and verbal communication skill
Minimum of 2-3 years of digital sales experience
Minimum of 2-3 years of social media and brand development
Strong understanding and proven track record growing online retail sales