Job Title: Community Relations Liaison

JOB DESCRIPTION SUMMARY:

Responsible for managing all aspects of organization marketing establishing and maintaining positive relationships with customers and referral sources, and responding to customer requests and concerns.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.

2. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

3. Employs marketing and promotional initiatives to achieve budgetary volume projections.

4. Establishes and maintains positive working relationships with current and potential referral and payer sources.

5. Builds and monitors community, customer, payer and patient perceptions of CarePine Home Health as a high quality provider of services.

6. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.

7. Maintains comprehensive working knowledge of CarePine Home Health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

8. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

9. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CarePine Home Health.

10. Monitors and reports cost-effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

POSITION QUALIFICATIONS

1. Bachelor's degree in Marketing, Business Administration, Nursing or related field; Masters degree preferred.

2. At least three years experience in health care marketing management, preferably in home care operations.

3. Demonstrated ability to supervise and direct professional and administrative personnel.

4. Ability to market aggressively and deal tactfully with customers and the community.

5. Knowledge of corporate business management.

6. Demonstrates good communications, negotiation, and public relations skills.

7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Experience:

• Marketing: 1 year (Required)
• Sales: 1 year (Preferred)
• Computer skills: 1 year (Required)

License/Certification:

• Driver's License (Required)

Ability to Relocate:

• Boca Raton, FL: Relocate before starting work (Required)

Work Location: In person