Responsible for development of educational materials and effective presentations of agency services to physicians, facilities, community groups, payers and individuals. Establishes relationships and efficient communication linkages with referral sources.

Responsibilities:

• Responsible for development of educational materials and effective presentations of agency services to physicians, facilities, community groups, payers and individuals.
• Establishes relationships and efficient communication linkages with referral sources in Brooks Rehabilitation Home Health Care service area.
• Researches and remains current on industry trends and changes.
• Maintains a current marketing log with referrals received and source.
• Projects weekly call logs and reports on those projections weekly.
• Manages an assigned geographic area that shows solid results from community education, presentations and outreach.
• Maintain set sales goals on a monthly, quarterly and/or yearly basis.
• Performs community education outreach activities with referral sources to ensure on-going awareness of our agency’s services.
• Continually expands the referral base and prospects new clients while following applicable state and federal regulations.
• Tracks, logs, monitors and reports sales date and information on a regular basis.
• Provides guidance to new account executives, home care coordinators, liaisons and office staff.
• Writes referrals and assists with the referral process as needed.
• Looks for new opportunities in the market place in the areas of technology, advancements in medicine and promotes new strategies accordingly.
• Works in collaboration with superiors to achieve marketing and education objectives.
• Identifies and implements exposure of the organization at health fairs, networking meetings and association memberships.
• Properly utilizes marketing supplies, tracks expenditures and stays within the confines of state and federal anti-kickback/Starke regulations and laws.
• Promotes the Agency’s mission and vision within the marketplace.
• Performs other duties as assigned by superiors.
• Submits required reports and documentation in a timely manner.
• Respects confidentiality of information in the client clinical record and only shares this information in accordance with Agency policy and HIPAA.

Qualifications:

• Marketing experience in Home Healthcare or related field preferred.
• Excellent verbal and written communication skills.
• Proficiency with Microsoft program and ability to create and present effective written, audio and slide presentations.
• Able to function independently and problem solve.
• Knowledge of the regulatory requirements/restriction regarding home care at the state, federal, and local level preferred.
• Knowledge of Medicare criteria for home care and Medicare reimbursement preferred.
• Professional dress, appearance and presentation required.