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DIGITAL MEDIA ACCOUNT EXECUTIVE - WAFB
Gray Television Baton Rouge, LA
$70k-93k (estimate)
Full Time | Television & Broadcasting 1 Month Ago
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Gray Television is Hiring a DIGITAL MEDIA ACCOUNT EXECUTIVE - WAFB Near Baton Rouge, LA

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WAFB:

WAFB-TV, Louisiana's News Channel, is the dominant CBS affiliate in Baton Rouge. The tradition of television in Baton Rouge began on April 19, 1953, when WAFB signed on the air as the second television station in Louisiana.

Job Summary/Description:

We are looking for an experienced Digital Media Account Executive to join our successful sales department. As a Digital Media Account Executive, you would be responsible for generating digital revenue by identifying prospects, developing partner-focused strategy, building presentations, negotiating and closing deals, and building long-term relationships. Ultimately, this position will increase sales and nurture client relationships at a high standard.

We’re searching for a passionate salesperson with a history of driving innovative digital sales strategies. You’re a self-starter, enjoy keeping up on the latest trends, are capable of prospecting and exploring new business, have a history of digital sales, and love to hustle while using your creative side.

Duties/Responsibilities include, but are not limited to:

• Driving revenue by finding new prospects
• Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level
• Answering leads in the form of incoming phone calls and emails
• Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities
• Working with AEs on comprehensive client proposals when television needs to be a part of the overall strategy
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
• Managing prospects in CRM
• Meeting and exceeding sales expectations monthly, quarterly, and annually

What You'll Get -

• Great work-life balance
• Ongoing professional training
• Competitive base salary and commission rate depending on experience
• Full benefits including health insurance
• Additional benefits including life insurance, long-term and short-term disability
• Competitive 401(k) retirement matching
• Paid holidays and vacation
• Regular company social events

Qualifications/Requirements:

• At least 2 years of digital sales experience
• Strategic, consultative selling experience with proven ability to navigate large and complex deals
• Proven experience in creating presentations
• The ability to work across departments to meet the targets of the digital department
• Expert negotiation skills with experience in high-level sales deals
• Excellent organizational and project management skills with the ability to multi-task, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
• Must be results-driven, and take appropriate steps to achieve goals while taking ownership of situations as needed
• Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through
• Proven ability to build supportive and constructive relationships within and outside of the organization

* Base salary commission *

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Television & Broadcasting

SALARY

$70k-93k (estimate)

POST DATE

04/06/2023

EXPIRATION DATE

06/03/2024

WEBSITE

gray.tv

HEADQUARTERS

AUGUSTA, GA

SIZE

3,000 - 7,500

FOUNDED

1897

CEO

MIKE OATES

REVENUE

$1B - $3B

INDUSTRY

Television & Broadcasting

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About Gray Television

Gray Television (NYSE: GTN and GTN.A) is a leading digital media and broadcasting company, owning and operating top ranking local news stations, digital and mobile platforms in 57 markets across the United States. Headquartered in Atlanta, our non-partisan political reporting produces award-winning stories and earned us a spot in more than 10 percent of United States households reaching more than 30 million viewers. Our aggressive growth strategy earned us recognition as one of Fortunes 100 Fastest Growing Companies in 2016 and 2017. With a transformed digital and mobile focus, we engage viewe ... rs more frequently and effectively. We are journalists, content creators, and storytellers with a commitment to community. For more information on our company or careers, visit our company website at www.gray.tv More
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