Overview

Canon USA in Melville, NY is seeking a Senior Marketing Strategy Specialist (Sr Specialist, Marketing). Canon's Hybrid Workplace Solutions Group is seeking an open-minded and analytical thinker to join our marketing strategy department. You will be responsible for the ongoing development of comprehensive strategy plans across the 5 P’s (product, price, promotion, place, people), along with proper KPI goal setting, to guide go-to-market plans, from key divisional and departmental initiatives, to introducing new models to market. This position requires a mix of effective project and time management, analytical skill (both quantitative and qualitative) and the ability to “think big” to find breakthrough answers to difficult challenges. Additionally, the role requires proficiency/experience with market research, utilizing first party and third party methods. You must be able to ask “the right questions” while interfacing with technical stakeholders including data scientists, to constructively identify new strategies to advance our strategy planning and analysis. Ideally you should be someone who enjoys a roughly even mix of leading cross-functional teams, and working independently. You should thrive under pressure, be prepared to take on deadlines, and be self-starting to prepare detailed plans that you will ultimately present to upper management for approval. If you excel in the role, you will be given opportunities for high internal visibility. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities

- Develop comprehensive strategy plans to guide execution of new product introductions, and run “approval” meetings with divisional VP to successful outcome - Develop comprehensive strategy plans for various key objectives throughout the course of the year (examples could include annual eCommerce marketing plan; plan creative for department’s utilization of Generative A.I.; marketing plan development to reach targeted vertical market industry, etc.) - Oversee various market research projects, including some ongoing analysis/reporting to inform internal stakeholders, and some project-based work to guide our actions. Manager vendor relationships and negotiate service agreements - Perform competitive research and analysis to come up with differentiation strategies to out-smart established competitors in a mature market space - Contribute to presentation pitches with key accounts to influence merchandising decisions - Step into key projects to contribute to planning efforts as required

Qualifications

- Bachelor's degree in a relevant field or equivalent experience required, plus 5 years of related experience including quantitative background - Masters degree is a plus - Advanced Excel and Powerpoint skills required - Experience with various platforms such as data visualization (i.e. Tableau), project management (i.e. Asana), web analytics (i.e. GA), retail analytics (i.e. Amazon) strongly preferred - You should be a “bar-raiser,” borderline entrepreneurial, who thinks outside the box, pushes our boundaries and works constructively in team environments - Able to travel on occasion (<10%) The company will not pursue or support visa sponsorship for this position. In accordance with applicable law, we are providing the anticipated salary range for this role: $73,930 - $110,720

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2022† and is one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. †Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including, for eligible positions, medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office two company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Posting Tags

#PM19 #LI-AV1 #CUSA #LI-HYBRID