Bring your special combination of marketing and love of cycling to Cannondale to elevate our go-to-market presence! The Cannondale Marketing Manager is responsible for strategically activating the marketing cornerstones to build the Cannondale brand in their market. This role will require a deep understanding of all consumer touchpoints, both digital and traditional, to execute integrated marketing campaigns that support sales and brand growth. Come Ride With Us!

How You'll Contribute:

• Lead execution of global strategy in market; establish ownership of marketing performance including website traffic, search rankings, revenue, and market share
• Execute global PR strategy to deliver brand and focus category stories
• Responsible for building integrated campaigns by understanding all consumer touchpoints; execute campaigns and launches according to GTM guidelines
• Establish strong partnership with the sales function; serve as primary marketing contact for retailers and manage key account relationships
• Manage major event activations; ensure selected events have clear brand objectives
• In conjunction with Sports Marketing dept, identify and manage local athletes and ambassadors that will support brand growth
• Support Collection Year launch as required
• Provide assistance on retail projects
• Facilitate translations as requested
• Actively follow trends, both cycling & marketing alike, to steer the brand forward
• Integrated within the marketing department to understand functions, process, and people
• Follow internal controls and company policies as set by company and job function.
• Contribute to the success of company by leading or assisting with other projects and tasks as assigned

What You Bring to the Table:

• 5 years of experience in product marketing
• Native speaking in local market
• University or College degree in marketing, communications or related field
• Deep understanding of the go-to-market process
• Ability to interpret consumer insights and communicate findings to support the business
• Strong organization and communication skills in English is required
• Experience managing direct reports and providing to support to team members
• Agile marketer who can adapt to market changes quickly
• Knowledge of cycling industry
• Must be willing and able to travel both domestic and international

What we offer:

• Comprehensive Medical/Prescription/Dental/Vision plans
• Hybrid work environment
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• Commuter Incentive Program
• Volunteer Time Off
• Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
• Great discounts on company products
• Employee Wellness Program
• EAP benefit
• Parental Leave program
• Access to group home and auto insurance
• A mix of casual yet professional culture

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